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    Publishing every day is not the same as brand building
    Latest blog post

    Publishing every day is not the same as brand building

    Many entrepreneurs believe that "being present" on social networks is enough to sell. They upload a post with a product photo, a couple of hashtags and expect that to generate magic. But the problem is not the frequency. It's the lack of direction. Today, people don't connect with products: they connect with stories, with values, with emotions. And if your brand doesn't communicate with intent, you're likely to get lost in the noise. This article is a simple - but powerful - guide to transform your social networks into a real connection channel with your customers. [What is a purposeful brand (and why does it matter)? A purposeful brand is not one that says "we want to change the world," but one that is clear about why it exists and how it wants to impact the lives of its audience. Real example: Maria has a small handcrafted candle startup. Before, her Instagram was just photos of her products with phrases like "lavender scent available". When she understood that her purpose was to help people create self-care rituals in their daily routine, her content changed. She started talking about stress, about pausing, about creating warm environments at home. The result: more engagement, more messages, more sales. 2. What do I want people to feel when they see my content? This is the most powerful question you can ask yourself before designing your content strategy. It's not just about showing what you're selling, it's about building an emotional experience. Practical Tip: Make a list of 3 emotions you want your brand to elicit (e.g. calmness, inspiration, joy) and use it as a creative filter for everything you publish.

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danyela_pacheco

danyela_pacheco

@danyela_pacheco

Tulsa, Chile

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    Bia Moraes Bia Moraes @biamoraes São Paulo, Brazil
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    3,998
    • Design
    • Branding & Identity
    • Amigurumi de natal - Natê jujuba ♥. Amigurumi, Crochet, Arts, and Crafts project by Bia Moraes - 06.10.2025
    • Sereias e sereios em amigurumi. Amigurumi, Crochet, Arts, Crafts, and Textile Design project by Bia Moraes - 12.18.2023
    • My course project: Crochet animal amigurumi. To, Design, Fiber Arts, DIY, Crochet, Amigurumi, and Textile Design project by Bia Moraes - 02.02.2023
    • Ipê amarelo, branco e rosa/roxo. Amigurumi, Crochet, Arts, and Crafts project by Bia Moraes - 10.11.2022
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    Marion Mazô Marion Mazô @marionmazo Lormes, France
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    43,181
      • Swallows. Jewelr, Design, Pattern Design, Fashion Design, Accessor, and Design project by Marion Mazô - 01.18.2024
      • Virna Bracelet. Jewelr, Design, Weaving, Accessor, and Design project by Marion Mazô - 07.29.2023
      • Daisy Green. Weaving, Jewelr, and Design project by Marion Mazô - 07.29.2023
      • Paon Bracelet. Jewelr, Design, Weaving, Fashion Design, Accessor, and Design project by Marion Mazô - 11.10.2022
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      Nelly Kolodziejski Nelly Kolodziejski @kokodolores_patterns Berlin, Germany
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      2,867
        • Rucksack für Kids. Design, Fashion Design, Sewing, Patternmaking, Dressmaking, Accessor, and Design project by Nelly Kolodziejski - 09.21.2022
        • Slipeinlage. Design, Arts, Crafts, Accessor, Design, and Fashion Design project by Nelly Kolodziejski - 09.21.2022
        • Slimfit Kinderhose. Sewing, Pattern Design, Patternmaking, Dressmaking, and Fashion Design project by Nelly Kolodziejski - 09.21.2022
        • Kinderkollektion "Good Morning". Sewing, Pattern Design, Patternmaking, Dressmaking, and Fashion Design project by Nelly Kolodziejski - 09.21.2022
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        Alicia Recio Rodríguez Alicia Recio Rodríguez @alimaravillas Sevilla, Spain
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        294,632
          • A TOPE DE CALCETINES. Fashion Design, Fiber Arts, DIY, and Crochet project by Alicia Recio Rodríguez - 09.28.2021
          • Mi Proyecto del curso: Crochet: crea prendas con una sola aguja. Arts, Crafts, Sewing, Creativit, Textile D, and eing project by Alicia Recio Rodríguez - 10.20.2020
          • ROCK AND DRESS. Fashion Design project by Alicia Recio Rodríguez - 04.18.2020
          • CACTUS BAG. Sewing project by Alicia Recio Rodríguez - 03.11.2020
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          Caralarga Caralarga @caralarga_mx Santiago de Querétaro, Mexico
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          17,120
          • Design
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          • Noche Maya. Jewelr, and Design project by Caralarga - 10.10.2018
          • Nordstrom. Sewing, and Fashion Design project by Caralarga - 09.10.2018
          • Meshicana FW18. Jewelr, and Design project by Caralarga - 02.02.2018
          • Brujas. Jewelr, and Design project by Caralarga - 01.01.2017
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          Julieta Tello Julieta Tello @julietatello Te ayudo con Marketing digital y Sustentabilidad London, United Kingdom
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          575,370
          • Branding & Identity
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          • Coloria ONG - Programa de mentoría de 7hs. Digital Marketing, Instagram, Social Media, Content Marketing, Instagram Marketing, and Marketing project by Julieta Tello - 12.09.2021
          • MinaRoMina- Programa de Mentoría de 7 horas realizado por The Curious Beetle. Marketing, Digital Marketing, Content Marketing & Instagram Marketing project by Julieta Tello - 11.08.2021
          • Mi Proyecto del curso: caso The Curious Beetle. Marketing, Social Media, Digital Marketing, Mobile Marketing, Instagram, Communication & Instagram Marketing project by Julieta Tello - 01.04.2022
          • Ranayu Ayurveda & Yoga - Programa de mentoría realizado por The Curious Beetle. Marketing, Social Media, Portfolio Development, and Digital Marketing project by Julieta Tello - 11.08.2021
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          Mina Barrio Mina Barrio @minabarrio Sevilla, Spain
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          863,118
          • Photography
          • Instagram Photography
          • Oleptyc. Photograph, Marketing, and Advertising project by Mina Barrio - 09.12.2017
          • The Bark Co. Photograph, Marketing, and Advertising project by Mina Barrio - 01.08.2018
          • Inuk Home. Photograph, and Advertising project by Mina Barrio - 08.10.2017
          • Bugaboo Luggage para CBDA. Art Direction, Photograph, Stop Motion, and Video project by Mina Barrio - 11.14.2017
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          Dot Lung Dot Lung @dotlung Mother of Social Media Dragons Los Angeles, United States
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          276,121
          • Design
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          • Digital Design Days. Br, ing, Identit, Digital Marketing, and Social Media project by Dot Lung - 12.21.2019
          • OFFF Barcelona. Social Media project by Dot Lung - 05.01.2015
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          Julieta Contreras Bravo Julieta Contreras Bravo @julieta_contreras La Plata, Argentina
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          31,415
            • Mi proyecto del curso: Diseño y confección de lencería. Fashion Design, Sewing, DIY, Patternmaking, and Dressmaking project by Julieta Contreras Bravo - 11.10.2022
            • ARNÉS. Sewing project by Julieta Contreras Bravo - 06.09.2022
            • ASTROS. Sewing project by Julieta Contreras Bravo - 06.09.2022
            • AMOR. Sewing project by Julieta Contreras Bravo - 06.09.2022
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            Roxana Pardo Roxana Pardo @roxanapardob Diseñadora Lima District, Peru
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            24,527
            • Jewelry Design
            • VICTORIA COLLECTION. Jewelr, Design, Fashion Design, Fashion Photograph, Design, Art Direction, Costume Design, and Creativit project by Roxana Pardo - 02.25.2022
            • ALBA COLLECTION. Design, Jewelr, and Design project by Roxana Pardo - 06.28.2021
            • EXIMIUS COLLECTION. Jewelr, Design, and Fashion Design project by Roxana Pardo - 04.29.2021
            • LIF WEEK 19'. Jewelr, Design, and Fashion Design project by Roxana Pardo - 04.29.2021
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            Lantoki Lantoki @lantoki Barcelona, Spain
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            103,714
            • Design
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            • Mi Proyecto del curso: Técnicas de patronaje para replicar tus prendas favoritas. Design, Fashion Design, Sewing, and DIY project by Lantoki - 04.30.2021
            • Summer 2018 Collection.  project by Lantoki - 03.31.2020
            • Colección primavera - verano 2017 (2).  project by Lantoki - 03.31.2020
            • Colección primavera - verano 2017.  project by Lantoki - 03.31.2020
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            Fatto Fatto @fatto Tulsa, Chile
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            29,711
            • Design
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            • Investigaciones con Rafia. Design, Jewelr, and Design project by Fatto - 10.21.2020
            • Punto peyote. Arts, Crafts, Creativit, Jewelr, and Design project by Fatto - 06.01.2020
            • Aros. Arts, Crafts, Creativit, Jewelr, and Design project by Fatto - 06.01.2020
            • Macramé . Jewelr, and Design project by Fatto - 06.01.2020
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            Lhylaraña Lhylaraña @lhylaranha Cajamarca, Peru
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            39,676
              • Mi proyecto del curso: Amigurumis: personas tejidas a crochet. Arts, Crafts, To, Design, Fiber Arts, Crochet, Amigurumi, and Textile Design project by Lhylaraña - 09.20.2022
              • TEJIENDO EMOCIONES. Design, Patternmaking, Dressmaking, Pattern Design, Fiber Arts, Knitting, and Amigurumi project by Lhylaraña - 07.21.2022
              • Russell y Sr. Fredricksen. Amigurumi, Fiber Arts, Knitting, Design, Pattern Design, Patternmaking, and Dressmaking project by Lhylaraña - 07.21.2022
              • Carl y Ellie . Amigurumi, Knitting, and Fiber Arts project by Lhylaraña - 07.21.2022
            • Ani Ani @aisom Melbourne, Australia
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