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    The FedEx logo: the hidden message you probably hadn't noticed
    Latest blog post

    The FedEx logo: the hidden message you probably hadn't noticed

    A brilliant lesson in graphic design with meaning and precision. Looking at the FedEx logo, it may appear, at first glance, to be a clean, modern typographic design. However, this logo holds a visual secret that many overlook: a hidden arrow between the "E" and the "x". This subtle detail is considered one of the most ingenious examples of negative space design, and makes it an essential reference for anyone interested in logo design.

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dan ursache
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dan ursache

@danursache

Bucharest, Romania

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dan ursache

Courses

  • Videography Specialization: Filming Techniques and Visual Storytelling. Photography, and Video course by Domestika

    Videography Specialization: Filming Techniques and Visual Storytelling

    A specialization by multiple teachers

    Photography, and Video

  • Architectural Design with Blender. Architecture, and Spaces course by Aureus Studio

    Architectural Design with Blender

    A course by Aureus Studio

    Architecture, and Spaces

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  • dan ursache – @danursache
    • Design
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