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    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage
    Latest blog post

    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage

    Get the most out of TikTok Shop: free guide to strategic promotions. TikTok Shop has established itself as one of the most dynamic sales channels for content creators, microinfluencers and personal brands. Its ability to unite entertainment, community and direct purchasing has opened up new monetization opportunities, but also new challenges: knowing how and when to promote correctly. To help you understand this ecosystem and get the most out of it, we provide you with a free downloadable guide that clearly explains the different types of promotions available in TikTok Shop and how to use them strategically. In this article we tell you what you will find in the resource, why it is important to master these tools and how to apply them to your advantage. What you will find in the downloadable guide? The guide is designed as a practical and straightforward material, ideal both for those who are starting out in TikTok Shop and for those who are already selling and want to optimize their results. Inside you will find: Types of promotions available on TikTok Shop. Direct discounts, coupons, flash sales, cross promotions and other common formulas within the platform. Benefits and objectives of each promotion What each type of action provides: increase conversions, attract new buyers, incentivize repurchase or generate urgency. Real use cases When to use each promotion depending on the type of product, the time of launch or the size of your community. Target profile of the guide Content creators, micro-influencers, digital entrepreneurs and personal brands that want to sell without losing authenticity. The goal is that you can make informed decisions and not apply promotions "just because", but as part of a coherent and sustainable strategy. [Why is it important to know the promotions in TikTok Shop? Promotions are not just a discount tool, but a strategic lever within the TikTok Shop ecosystem. Knowing them allows you to: Increase conversions without relying solely on organic reach. Differentiate yourself from other sellers, offering clear and attractive proposals. Build loyalty among your audience, rewarding those who already trust you. Integrate sales and content, keeping a natural tone and aligned with your creative style. Used well, promotions reinforce your narrative as a creator and boost your monetization capacity.

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Dani Platero Ruiz

Dani Platero Ruiz

@danielplateroruiz

Madrid, Spain

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    Xavier Grau Castelló Xavier Grau Castelló @xgrau Socio - Namer en Nom-Nam Barcelona, Spain
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    • Design
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    • NOM-NAM LANDED. Design project by Xavier Grau Castelló - 03.12.2018
    • Share Like Follow Bcn. Design project by Xavier Grau Castelló - 03.12.2018
    • NUEVA WEB NOM-NAM. Design project by Xavier Grau Castelló - 03.12.2018
    • Nom-Nam Fast Forward. Design project by Xavier Grau Castelló - 02.12.2018
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    Otman Amesnaou Otman Amesnaou @otmanamesnaou Ejecutivo de Marketing Digital Madrid, Spain
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    45,684
    • Copywriting
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    • Lover for Haters en Pompeii. Social Media project by Otman Amesnaou - 02.23.2018
    • Lluvia de interacciones en Pompeii. Social Media project by Otman Amesnaou - 02.23.2018
    • Huawei: Reto a los Ingenieros. Social Media project by Otman Amesnaou - 02.23.2018
    • Marta Calcuta con Pompeii. Social Media project by Otman Amesnaou - 02.23.2018
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    Pamela Barrón Cobo Pamela Barrón Cobo @pamelabarroncobo Mexico City, Mexico
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    150,542
    • Photography
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    • Bodas. Photograph project by Pamela Barrón Cobo - 02.06.2018
    • Viajes: Auroras Boreales. Photograph project by Pamela Barrón Cobo - 02.06.2018
    • Viajes: India. Photograph project by Pamela Barrón Cobo - 02.06.2018
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    Laura Varsky Laura Varsky @lau_varsky Diseñadora que ilustra. Villa Sarmiento, Argentina
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    • Design
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    • Estampa japonesa. Pattern Design, Traditional illustration, and Vector Illustration project by Laura Varsky - 12.01.2017
    • Todopoderosa. Pattern Design, and Traditional illustration project by Laura Varsky - 07.13.2017
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    Mina Barrio Mina Barrio @minabarrio Sevilla, Spain
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    • Photography
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    • Oleptyc. Photograph, Marketing, and Advertising project by Mina Barrio - 09.12.2017
    • The Bark Co. Photograph, Marketing, and Advertising project by Mina Barrio - 01.08.2018
    • Inuk Home. Photograph, and Advertising project by Mina Barrio - 08.10.2017
    • Bugaboo Luggage for CBDA. Art Direction, Photograph, Stop Motion, and Video project by Mina Barrio - 11.14.2017
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    ignasi fontvila ignasi fontvila @ignasifontvila Namer Barcelona, Spain
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    • Branding & Identity
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    • Selenza. Nombre para una cadena de hoteles y resorts. Br, ing & Identit project by ignasi fontvila - 06.10.2016
    • Encerta. Nombre para una consultoría estratégica de marca. Br, ing & Identit project by ignasi fontvila - 06.10.2016
    • Dear Fear. Nombre para un canal de contenidos de terror. Br, ing & Identit project by ignasi fontvila - 06.10.2016
    • Youjoue. Nombre para una gama de cosméticos. Br, ing & Identit project by ignasi fontvila - 06.10.2016
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    Ignacio Cruz Moreno Ignacio Cruz Moreno @igmoweb Desarrollador web Madrid, Spain
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      • WP Hummingbird. Web Development project by Ignacio Cruz Moreno - 02.14.2016
      • Berlin Startup Jobs. Web Development project by Ignacio Cruz Moreno - 01.27.2016
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      Yimbo Escárrega Yimbo Escárrega @yimbo8 Motion Designer Tijuana, Mexico
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      287,547
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      • Ventanilla de Salud - Covid. Traditional illustration, Animation, Character Animation, 2D Animation, and Character Design project by Yimbo Escárrega - 07.13.2021
      • Giftober 2021. Animation, Character Design, Character Animation, and 2D Animation project by Yimbo Escárrega - 11.01.2021
      • Giftober 2020. Animation, 2D Animation, Character Animation, Character Design, and Traditional illustration project by Yimbo Escárrega - 10.31.2020
      • Pelikan Combino. Animation, Character Animation, Art Direction, and Traditional illustration project by Yimbo Escárrega - 05.27.2020
    • Iker Requena Fernández Iker Requena Fernández @ikerrequena Marketing Madrid, Spain
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      Joan Boluda Joan Boluda @joanboluda Consultor de Marketing Online Barcelona, Spain
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      135,022
      • Web Development
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      • RetoSite. IT, Marketing, Web Design, Web Development, Digital Marketing, E-commerce, No-Code Development, and Business project by Joan Boluda - 07.14.2022
      • AudioCursos.com. Education project by Joan Boluda - 05.16.2022
      • Cursos de costura creativa Lulú Ferris. Sewing, and Creativit project by Joan Boluda - 07.12.2020
      • Cursos para emprendedores boluda.com. Web Development, Digital Marketing, Marketing, Web Design, E-commerce, and No-Code Development project by Joan Boluda - 06.17.2018
    • Jose Luis Cruz Jose Luis Cruz @jlcruz Madrid, Spain
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      Paulina Maciel · Canela Paulina Maciel · Canela @pau_maciel Diseñadora, Ilustradora, watercolor painter Guadalajara, Mexico
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      • LOVE GROWS IN NATURE. Traditional illustration, Botanical Illustration, Watercolor Painting, and Advertising project by Paulina Maciel · Canela - 11.08.2020
      • DIARIES - MY INSECTS. Traditional illustration, and Watercolor Painting project by Paulina Maciel · Canela - 10.04.2019
      • NATURAL HISTORY. Traditional illustration, and Watercolor Painting project by Paulina Maciel · Canela - 10.04.2019
      • ALARE LABS . Design, and Traditional illustration project by Paulina Maciel · Canela - 10.04.2019
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      Álex Ortiz Álex Ortiz @alex_1329 Madrid, Spain
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        Victor Pascual Victor Pascual @victorpascual Especialista en análisis y visualización de datos Barcelona, Spain
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        36,782
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        • Visualización del ranking de universidades de Shanghai (ARWU). Graphic Design project by Victor Pascual - 06.02.2015
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      • Alberto Tovar Alberto Tovar @alberto_161 Granada, Spain
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          Martina Flor Martina Flor @martinaflor Berlin, Germany
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        • Germán de Heras Álvarez Germán de Heras Álvarez @gdeheras Producción cultural, diseño gráfico, comunicación y redes sociales Barcelona, Spain
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          PENCIL·ILUSTRADORES PENCIL·ILUSTRADORES @pencil Agencia de Ilustradores Valladolid, Spain
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          • Traditional illustration
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          • La ruta del dinero. Traditional illustration project by PENCIL·ILUSTRADORES - 10.18.2019
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        • Óscar Del Valle Pérez Óscar Del Valle Pérez @delvalleperezoscar Communication Specialist Barcelona, Spain
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          Diga33! Diga33! @diga33digital Madrid, Spain
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          • Branding & Identity
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          • Branding. Br, ing & Identit project by Diga33! - 06.18.2017
          • Chat soporte Simyo. UX / UI project by Diga33! - 06.18.2017
          • APM Asociación de la Prensa de Madrid. Web Development, Web Design, and UX / UI project by Diga33! - 06.18.2017
          • Velilla Confección B2B Ecomm. Web Design, and UX / UI project by Diga33! - 06.18.2017
        • Álvaro González Álvaro González @aggcalvo Madrid, Spain
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          9
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          Ana Santos Ana Santos @anasantos Ilustradora freelance Salamanca, Spain
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          411,162
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          • Book: The Secret Life of Fairies. Traditional illustration, Creativit, Drawing, Portrait Drawing, Artistic Drawing, Oil Painting, Picturebook, Children's Literature, Botanical Illustration, Acr, lic Painting, Children's Illustration, Digital Illustration, Painting, Fine Arts, Character Design, and Art Direction project by Ana Santos - 11.04.2023
          • Campaign - Depression. "Elena's Journey". Traditional illustration, Animation, Art Direction, Character Design, Education, Fine Arts, Interactive Design, Painting, Web Design, Pencil Drawing, Creativit, Concept Art, Artistic Drawing, and Portrait Drawing project by Ana Santos - 09.16.2021
          • Editorial design and illustration.. Fine Arts, Artistic Drawing, Editorial Design, Editorial Illustration, and Botanical Illustration project by Ana Santos - 04.15.2020
          • Editorial Illustration . Fine Arts, Pencil Drawing, Traditional illustration, and Children's Illustration project by Ana Santos - 03.01.2019
        • danilopezmorales danilopezmorales @danilopezmorales Leganés, Spain
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          • Traditional illustration
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          drmorbito drmorbito @drmorbito Guadalajara, Mexico
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          15,818
          • Carlos Blanco Carlos Blanco @cblant Comunicación, Publicidad y Diseño Gráfico Granada, Spain
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            Carlos "Zenzuke" Albarrán Carlos "Zenzuke" Albarrán @zenzuke Motiongrapher Madrid, Spain
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            400,667
            • Design
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            • Panda AD360. Animation, Art Direction, Motion Graphics, and Music project by Carlos "Zenzuke" Albarrán - 12.27.2015
            • Papumba app splash screen y making of.. Animation, Traditional illustration, and Motion Graphics project by Carlos "Zenzuke" Albarrán - 12.01.2015
            • Nimbooks. 3D, Animation, Art Direction, Character Design, Motion Graphics, and Music project by Carlos "Zenzuke" Albarrán - 10.29.2014
            • Proximus, 3D scans.. 3D, Br, ing, Identit, and Lighting Design project by Carlos "Zenzuke" Albarrán - 10.15.2014
          • Javier Del Pino Silva Javier Del Pino Silva @javidelpino Madrid, Spain
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            8
            • Photography
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            Puño Puño @puno Medellín, Colombia
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            863,800
            • Traditional illustration
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            • Experimental cómic challenge / Confinement drawing journal. Drawing, and Traditional illustration project by Puño - 04.13.2020
            • Reto de cómic experimental / diario dibujado de la cuarentena. Drawing, and Traditional illustration project by Puño - 04.13.2020
            • Class notes. Traditional illustration project by Puño - 03.08.2017
            • Drawings I make in less than 5 minutes to warm up my hand or brain. Fine Arts, and Traditional illustration project by Puño - 02.28.2016
          • Álvaro Lario Ruiz Álvaro Lario Ruiz @alvaro_lr_93 Madrid, Spain
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              Gabriel Suchowolski · microbians Gabriel Suchowolski · microbians @microbians Creative + Art Senior Director Madrid, Spain
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              109,154
              • Digital Illustration
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              • Taxi Laser / The Signal. Digital Illustration, and Collage project by Gabriel Suchowolski · microbians - 11.29.2024
              • REDsistance - The Spellcasters. Traditional illustration, Comic, and Manga project by Gabriel Suchowolski · microbians - 12.12.2022
              • Logotypes II. Design, and Logo Design project by Gabriel Suchowolski · microbians - 11.29.2022
              • REDsistance Burn Edition. Traditional illustration project by Gabriel Suchowolski · microbians - 06.12.2022
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