A brilliant lesson in graphic design with meaning and precision. Looking at the FedEx logo, it may appear, at first glance, to be a clean, modern typographic design. However, this logo holds a visual secret that many overlook: a hidden arrow between the "E" and the "x". This subtle detail is considered one of the most ingenious examples of negative space design, and makes it an essential reference for anyone interested in logo design.
@danacast
Lima District, Peru
By Juanmi Cristóbal
Photography, and Video
A course by Carlos "Zenzuke" Albarrán
3D, and Animation
2019 - 2021
