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    ¿Qué es el marketing digital?
    Last blog post

    ¿Qué es el marketing digital?

    Descubre la mejor forma de vender tu marca o producto ahondando en el marketing digital La disciplina del marketing no es nueva en absoluto. Establecer distintas técnicas y elaborar estudios para mejorar la comercialización de un producto es algo que lleva haciéndose desde décadas, y que tiene muchas ramificaciones: la imagen que quiere comunicar una marca, la forma más idónea de vender sus productos, la búsqueda de espacios para llamar la atención de su público... Pero, en años recientes, ha surgido una disciplina dentro del marketing que está cambiando el paradigma tradicional: el marketing digital. Actualmente, el marketing digital es el área del marketing que más está creciendo: en el año 2017, las empresas a nivel global ya invirtieron más en marketing digital que en el tradicional (televisión, radio, cartelería...). Para que entiendas de forma general en qué consiste, los consultores de marketing digital Arantxa Beltrán y Guille Medina nos hacen una pequeña introducción a este mundo en constante evolución.

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