Creating Visual Identities for Events

A course by kiko farkas
Designer and Illustrator. São Paulo, Brazil.
Joined August 2019
, Designer and Illustrator

Develop your own creative process by translating ideas and values into striking visual solutions

  • Portuguese with subtitles in English
  • 100% Positive reviews (13)
  • 227 students
Creating Visual Identities for Events

Develop your own creative process by translating ideas and values into striking visual solutions

Portuguese with subtitles in English
  • 100% Positive reviews (13)
  • 227 students
  • Online and at your own pace
  • Audio: Portuguese
  • Level: Beginner
  • 12 Lessons (2h 26m)
  • Available from the app
  • Portuguese, Spanish, English, German, French, Italian, Polish, Dutch
  • Unlimited access forever
  • Certificate upon completion of the course

A visual identity that works is one that transmits a message, grabs the viewer's attention, and is also aesthetically pleasing. Kiko Farkas is an expert in perfectly balancing all three of these elements. He is the founder of Máquina Estúdio, winner of a Jabuti Award, and his client list includes names like BMW, Natura, SESC, and Embratur.

In this course, learn to identify ideas and dive fearlessly into the creative design and production process for a visual identity. With Kiko as your guide, discover the best ways to convey a concept using functional and captivating visual elements.

About this course

Course table of contents

  • U1
    U1. Introduction
  • U2
    U2. Repertoire Acquisition
  • U3
    U3. Creation of visual identity
  • U4
    U4. Finalization
  • FP
    FP Final Project
View details

Start by getting to know your teacher, Kiko Farkas. He talks about his career and shares some of his biggest influences including musicians, designers, and painters.

Learn how to relate your personal sources of inspiration to a specific project. Discover the idiosyncrasies of events, study how to make sense of a brief, and how to organize your work process before focusing on the conceptual side of your graphic project.

Kiko introduces you to some extremely useful tools such as freehand drawing and mood boards to help you define your project. Once you've outlined your concept, begin developing the visual identity by experimenting with typographies and colors and looking at different applications of both digital and analog media and their possible challenges.

To tie everything together, Kiko shows you how to present your project to the client and execute it in a range of media. Now you have a deeper understanding of how best to translate your ideas and express a concept using different visual elements, get ready to stun the world!

What is this course's project?

Develop a visual identity for an event using different media.

Who is it for?

Designers, illustrators, and anyone interested in the design of visual communications.

What you need

No prior knowledge is necessary for this course, however, experience with Adobe Illustrator or InDesign would be helpful for the final project.

In terms of materials, you need some basics like a pencil, some pens, and paper, as well as computer with the image editing and design software of your choice.


227 Students
13 Reviews
100% Positive ratings

kiko farkas

A course by kiko farkas

Designer and Illustrator

Kiko Farkas defines himself as "an architect by training, an illustrator by trade, and a designer by choice." He has been the brains behind Máquina Estúdio since 1987 and has extensive experience developing projects for visual, cultural, and editorial identities.

His résumé includes important awards such as the Jabuti Award for Best Cover of the Year, and individual exhibitions in China, Iran, and Chile. He is also a founding member of the ADG Brasil and has completed projects for SESC, Embratur, Museu da Imagem e Som, Natura, BMW, and many more.


  • U1


    • Presentation
    • Influences
  • U2

    Repertoire Acquisition

    • Search and creation of repertoire
    • Knowing the subject: what is an event?
    • Understanding the briefing
    • Organizing the job
  • U3

    Creation of visual identity

    • Freehand drawing: recording thoughts and ideas
    • Mood board and building a process record
    • Concept development
    • Creating the visual identity
  • U4


    • Presenting your project to the client
    • Applying visual communication in different media
  • FP

    Final Project


What to expect from a Domestika course

  • Learn at your own pace

    Enjoy learning from home without a set schedule and an easy-to-follow method. You set your own timetable.

  • Learn from the best professionals

    Learn valuable methods and techniques explained by top experts in the creative sector.

  • Meet expert instructors

    Each instructor teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.

  • Earn a certificate with every course

    Get a personalized certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.

  • Get front row seats

    Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.

  • Share knowledge and ideas

    Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate as you about creativity.

  • Connect with a global creative community

    The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.

  • Watch professionally produced courses

    Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.

Frequently Asked Questions

  • Domestika's courses are online classes that provide you with the tools and skills you need for completing a specific final project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the instructor and other users, thus creating a dynamic course community.

  • The course is 100% online, so once they are published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.

  • The courses are divided into different units, each one includes lessons, informational texts, tasks and practice exercises to carry out your project step by step, with additional complementary resources and downloads. You will also have access to an exclusive forum where you can interact with the instructor and other students, and share your work and your course project, thus creating a community around the course itself.

  • You can now redeem the course you received, just access redeeming page to enter your gift code and redeem it.

  • You'll get your personal certificate as soon as you complete the course. You can see all your certificates under the Certificates section in your profile. You can download your certificates in PDF and share the link online. Learn more about certificates

Creating Visual Identities for Events. A Design course by kiko farkas

Creating Visual Identities for Events

A course by kiko farkas
Designer and Illustrator. São Paulo, Brazil.
Joined August 2019
  • 100% Positive reviews (13)
  • 227 students