Digital Illustration Applied to Products
Theme and referents
A course by Guacala Studio , Graphic Designers and Illustrators
About the video: Theme and referents
Overview
“In this lesson, we will begin by defining a general theme, a broad concept that gives us a high range of visual options, between characters, phrases, objects and elements that complement each other, it must be something that you like very much but at the same time has visual potential to explote.”
In this video lesson Guacala Studio addresses the topic: Theme and referents, which is part of the Domestika online course: Digital Illustration Applied to Products. Combine characters, lettering, and illustrated elements to create unique compositions from beginning to end.
Partial transcription of the video
“Theme and referents We already show you who we are in Guacala and how we built the studio, the references we have used and everything that determined the style we currently have. In this lesson, I'm going to show you some images that will help us generate the concept and the characters We are going to illustrate. Then let's get started. Continuing with the concept that if something is not fun, it’s not worth doing, we are looking for a situation in which people seek just that, Have fun at any cost. We found that the beach has been a space in which always people around the world They have go...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Digital Illustration Applied to Products
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Category
Illustration -
Software
Adobe Photoshop -
Areas
Digital Illustration, Graphic Design, Traditional illustration
Guacala Studio
A course by Guacala Studio
Sebastián Sanchez and Andrés Bolaños are graphic designers and the creators of Guacala Studio. They produce both analog and digital illustrations and work making murals, modifying objects, and promoting workshops of different artistic and creative disciplines for adults and children.
They have been in the profession for over a decade and have worked for brands such as Croop, Border Skateboards, Scummy Bears, Soho Colombia, and American Socks, among others. Their specialty is the creation of fun, nineties-style characters, focusing mainly on illustration for the development of youth products for different brands in Poland, Mexico, and USA. They have also had the opportunity to show their work in Ecuador and Venezuela and have taken part in exhibitions, collaborations, and editorial projects in other countries.
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- Level: Beginner
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