Digital Illustration Applied to Products

A course by Guacala Studio
Graphic designers and illustrators. Cali, Colombia.
On Domestika since 08/17/2015
, Graphic designers and illustrators

Combine characters, lettering and illustrated elements to create unique compositions from beginning to end

  • 100% Positive reviews (44)
  • 917 students
  • Spanish with subtitles
Digital Illustration Applied to Products

Combine characters, lettering and illustrated elements to create unique compositions from beginning to end

  • Spanish with subtitles
  • 100% Positive reviews (44)
  • 917 students
  • Online and at your own pace
  • Audio: Spanish
  • Level: Beginner
  • 22 Lessons (4h 17m)
  • Available from the app
  • Spanish / English / Portuguese
  • Unlimited access forever

The key for a character to attract attention and stand out from the rest is that he has a great personality that makes him unique and memorable. The designers and illustrators of Guacala Studio definitely get it with their characters that convey, according to their words, a mix between the grotesque and the fun, transporting us with their shapes and colors to the nineties.

In this course, Guacala Studio will show you the basic techniques to face a digital illustration project in which you will involve lettering , main characters, secondary and background, that you can mix to make different compositions and apply them in different formats You will go from the generation of ideas to the technical management of the archives for the production of cushions, stickers , posters or t-shirts, among others; going through the chromatic handling, the lighting, shadows, contours, volumes and visual effects for the development of different effects.

About this course

Course table of contents

  • U1
    U1. Introduction
  • U2
    U2. Project planning and origin
  • U3
    U3. Composition Definition
  • U4
    U4. Formats
  • FP
    FP Final project
See detail

You will meet Sebastián and Andrés, or what is the same, Guacala Studio. They will tell you about their experience in the sector since they started 11 years ago, and they will show you some of their influences and references.

You will start learning to define a general concept that gives you many visual options between characters, phrases and elements. You will review and shortlist references for the project.

You will prepare an optimized resolution file in Adobe Photoshop, in which you will sketch various compositions with the elements you have chosen; you will select the one that has the greatest visual impact. Having the clear visual concept, you will outline in broad strokes the main character from basic geometries; then, you will gradually shaping it.

Next, you will select the secondary elements, the lettering and the background of your composition; you must rely on the initial composition, to generate these elements in an articulated way.

The guys from Guacala will show you how they give life to the secondary characters by adding a basic level of detail, they will continue with the letters created in a formal and conceptual way to the piece and will end with a background proposal that unifies the elements.

You will learn some tips to work optimally in Adobe Photoshop: how to configure the brush tool to obtain the right contour, how to add additional details that define the final appearance, or how to get the shadows in certain areas

You will start the coloring process by creating a color palette, adding additional shades and taking into account the contrast, saturation and texture. You will learn to add textures to the piece, using transparencies and volume. You will determine the areas that should be illuminated and how to add brightness. Finally, you will add final elements that will strengthen the personality of your illustration.

You will see how to prepare your illustrated project for different media, learning various techniques such as the screen technique, screen printing, stamping or digital printing. You will discover how to prepare these formats in Photoshop taking into account the production requirements.

Finally, you will learn how to create an animated GIF from your project in Photoshop, and you can export it to start sharing your piece.

What is this course's project?

In this course you will make a composition combining illustration and lettering , which you will then take to different applications: stickers , posters, t-shirts, cushions and animated GIF .

Course student projects

Who is it for?

To illustrators, designers and all those interested in developing illustrated pieces.

What you need

If you do not dedicate yourself to illustration at a professional level, you will have at your disposal all the methodological and technical tools with which you can develop your own project.

As for materials, you will need a computer with the software Adobe Photoshop and basic knowledge about its handling. It will be very easy for you to also have a graphic tablet of any brand.


917 Students
44 Reviews
100% Positive ratings

Guacala Studio

A course by Guacala Studio

Graphic designers and illustrators

Sebastián Sanchez and Andrés Bolaños are graphic designers and the creators of Guacala Studio. They are dedicated to making analog and digital illustration and work making murals, intervening objects and promoting workshops from different artistic and creative disciplines to young and old.

They have been in the profession for eleven years and have worked for brands such as Croop, Border Skate boards, Scummy Bears, Soho Colombia or American Socks, among others. His specialty is the creation of fun characters in the 90's style and mainly focus on illustration for the development of youth products for different brands in Poland, Mexico, USA. USA, Brazil, France, Italy, Spain, United Kingdom, Australia, Russia or India. They have had the opportunity to show their work in Ecuador and Venezuela and have made exhibitions, collaborations and editorial projects in other countries.


  • U1


    • Guacala Studio presentation
    • Our referents
    • What are we going to work on?
  • U2

    Project planning and origin

    • Theme and referents
    • Sketching the composition. Part 1
    • Sketching the composition. Part 2
    • View add-ons Part 1
    • View add-ons Part 2
  • U3

    Composition Definition

    • Contours and shadows. Part 1
    • Contours and shadows. Part 2
    • Contours and shadows. Part 3
    • Contours and shadows. Part 4
    • Contours and shadows. Part 5
    • Contours and shadows. Part 6
    • Contours and shadows. Part 7
    • Color and texture Part 1
    • Color and texture Part 2
    • Glitters and final details. Part 1
    • Glitters and final details. Part 2
  • U4


    • Poster and t-shirt
    • Sticker and cushion
    • Animated gif
  • FP

    Final project

    • Digital illustration applied to products

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Frequently Asked Questions

  • Domestika's courses are online classes that provide you with the tools and skills you need for completing a specific final project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the instructor and other users, thus creating a dynamic course community.

  • The course is 100% online, so once they are published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.

  • The courses are divided into different units, each one includes lessons, informational texts, tasks and practice exercises to carry out your project step by step, with additional complementary resources and downloads. You will also have access to an exclusive forum where you can interact with the instructor and other students, and share your work and your course project, thus creating a community around the course itself.

  • You can now redeem the course you received, just access redeeming page to enter your gift code and redeem it.

Digital Illustration Applied to Products. A Illustration course by Guacala Studio

Digital Illustration Applied to Products

A course by Guacala Studio
Graphic designers and illustrators. Cali, Colombia.
On Domestika since 08/17/2015
  • 100% Positive reviews (44)
  • 917 students