LinkedIn: Build your Personal Brand
Personal brand
A course by Núria Mañé , Consultant and Lecturer in AI Applied to Communication and Digital Marketing
Joined January 2012
Joined January 2012
About the video: Personal brand
Overview
“Before entering LinkedIn fully, we will stop for a moment to reflect and define the bases on which you will work your personal brand: mission, vision, values, competences, abilities and characteristics that differentiate you from other professionals. ”
In this video lesson Núria Mañé addresses the topic: Personal brand, which is part of the Domestika online course: LinkedIn: Build your Personal Brand. Learn basic tools to optimize your online presence and professional profile.
Partial transcription of the video
“Before entering full LinkedIn, we will stop a moment to define and reflect on what will be your personal brand props. We talk about mission-vision, values, skills and skills, and, ultimately, of all those characteristics that will differentiate you of your competitors. This will help you stand out. Let's see how. The mission and the vision are two of the props of the personal brand. The mission corresponds to the present, at the current time, and answers the questions: What do I do? Who did I help? On the other hand, vision corresponds more to the future. It's more inspirational, motivation...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: LinkedIn: Build your Personal Brand
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Category
Marketing & Business -
Areas
Branding & Identity, Digital Marketing, Social Media
Núria Mañé
A course by Núria Mañé
Núria Mañé is a prominent digital communication professional since 2009. Her passion for innovation and creativity has led her to continuously explore new boundaries. After starting her career in an institution, she worked in audiovisual event production and communication, and later specialized in social media. She has led Community Manager teams as a Social Media Manager and developed strategies as a Social Media Strategist.
Since 2011, she has worked as an independent consultant, trainer, and speaker, bringing her knowledge and experience to professionals and companies who want to connect with their audiences through innovative digital strategies, merging technology and creativity. Artificial intelligence has transformed her way of working, becoming a key ally that Núria integrates into her day-to-day life to explore new possibilities in communication and provide effective solutions in a constantly evolving digital environment.
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- 14 lessons (2h 46m)
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- Level: Beginner
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