Calligraphy for an Ex Libris

Ricardo Rousselot from a very young age already had a vocation for drawing letters. In 1957, at Enrique Petersen's studio in Buenos Aires, Rousselot ventured into the world of printing presses and type design.

In 1962, he moved to the city of Chicago, and began working at the Ficho & Corley studio. As a designer, he collaborated on publications such as Playboy Magazine, in numerous advertising campaigns for leading agencies such as Wunderman Thompson, Young & Rubicam, and packaging lines for Libbys, Bordens Milk, Seven Up, RG Dunn Tobbaccos, Kleenex Tissues, Kraft Foods, and Conqueror papers, among others. During his stay in Chicago, a lot was happening in Europe in the field of design, with the style of the Swiss School (Helvetica and Univers) leading the fore.

In 1975, he settled in Barcelona, influenced by his Modernist career and established his own design, corporate image, and packaging studio. Already in his own studio, using his knowledge of calligraphy and typography, he designs premium packaging: tobacco, perfumery and liquors for companies such as Tabacalera, Tabacanarias, Tabacos de Filipinas, Domecq, Larios, Miquel y Costas & Miquel (Smoking), Perfumerías Dana, Elida Gibbs, Puig y Myrurgia, La Casera, Kass, and Nutrexpa.

He designed the logo of the newspaper LA VANGUARDIA. In 2009, he redesigned the current logo of this prestigious newspaper.

Rousselot, Designers, from the year 2000 it is called Grupo Erre, SCP counts among its clients Casa Tarradellas, Hacendado, Spanair Líneas Aereas, Reckit Benckiser, Bic Iberia, Miquel and Costas & Miquel, (Smoking), Friskies Purina, Nestlé Purina Petcare, BORGES, Agrícola Marcilla, Juvé & Camps, Casa Claramunt and the wineries: Cavas Avinyó, Miguel Merino, and Borton World Brand. Panrico, Dom Perignon, Nike, Gallina Blanca and MN&A, reusable stands, have recently been added.

Rousselot can be described as a scribe, calligrapher, designer, letter artist... whatever he is called, he is definitely a lover of letters. He has devoted practically his entire life to it in his designs, recently all of which has been very well reflected in the work, jointly published by the Museo de la Illustració i la Modernitat de Valencia (MuVIM) and the publishing house Campgràfic ¡La Calligrafía vive!