Content Marketing for Social Media
A course by Reina Rodríguez Taylhardat , Social Communication Expert
Joined February 2019
Learn to create a content strategy for your brand step by step
Joined February 2019
Have you ever heard the phrase "content is king"? If you agree and want to understand how to generate interesting transmedia content to connect with your audience and develop an honest and unique online brand personality, this is the course for you.
Reina Rodríguez—social media manager at WeWork for Latin America and Spain—has more than 10 years of experience developing creative content on social media for large brands. In this course, Reina teaches you how to create a content marketing strategy. Learn how to decide on the best content and formats for your digital ecosystem and attract your target audience to turn them into customers.
What will you learn in this online course?
16 lessons & 21 downloads
- 95% positive reviews (1K)
- 41,730 students
- 16 lessons (1h 17m)
- 21 additional resources (9 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English, French, Italian, Portuguese, Turkish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish
- Level: Beginner
- Unlimited access forever
What is this course's project?
Build a social media marketing strategy for a brand of your choice.
Projects by course students
Who is this online course for?
This course is for anyone who is interested in improving the social media content for a product, brand, company, or person.
Requirements and materials
You need basic knowledge of social media, as well as a basic understanding of video design and editing programs. What materials do you need? You need a computer with an internet connection, and video design and editing software.
Reviews
Reina Rodríguez Taylhardat
A course by Reina Rodríguez Taylhardat
Reina Rodríguez is Venezuelan by birth and Mexican by adoption. She studied social communication in Venezuela and has spent more than 10 years working in content marketing for consumer brands such as the Food Network, E! Entertainment Television, and Johnson's Baby.
She is currently the social media manager at WeWork, a global coworking community startup in Latin America and Spain.
Content
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U1
Introduction
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Presentation
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Influences
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What will we do in the course
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U2
Importance of content marketing in social networks
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What is content marketing and why is the heart of social networks?
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How is the content marketing cycle in social networks?
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U3
Understanding your brand
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Who are you today in social networks?
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What are the objectives of my brand?
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What should be the digital ecosystem of my brand?
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U4
Types of content in networks
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Video marketing and viral marketing
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Image formats: photos, memes, gifs ...
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What types of content have better reach according to the social network?
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U5
The art of telling stories and selling more
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Sell before selling
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Storytelling and transmedia narrative
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Own content, content curation
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U6
Final Recommendations
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Consumer service and boosting
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Optimization and KPI's of the objectives How to measure the results?
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FP
Final project
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Content Marketing in Social Networks
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
What are Domestika's online courses?
Domestika courses are online classes that allow you to learn new skills and create incredible projects. All our courses include the opportunity to share your work with other students and/or teachers, creating an active learning community. We offer different formats:
Original Courses: Complete classes that combine videos, texts, and educational materials to complete a specific project from start to finish.
Basics Courses: Specialized training where you master specific software tools step by step.
Specialization Courses: Learning paths with various expert teachers on the same topic, perfect for becoming a specialist by learning from different approaches.
Guided Courses: Practical experiences ideal for directly acquiring specific skills.
Intensive Courses (Deep Dives): New creative processes based on artificial intelligence tools in an accessible format for in-depth and dynamic understanding.
When do the courses start and when do they finish?
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
What do Domestika's courses include?
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
Have you been given a course?
You can redeem the course you received by accessing the redeeming page and entering your gift code.
Excelente curso, la profesora explica excelente, muy dinánica y práctica. Me gustó mucho el curso de verdad lo recomiendo. Muy bueno el contenido
me encanto el curso, es muy bueno nos explica muy bien los temas de Marketing, el proceso de la planificación y como lograra crecer en redes sociales.
Está bueno si vas comenzando en el mundo de redes sociales, ideal para armar una estrategia de contenidos de cero. En mi opinión le falta un poco de actualización en cuanto a Instagram (reels) y agregaría TikTok.
ESTA CHIDO
muy bur¿eno el curso