Packaging Design: Fundamentals, Branding and Sustainability

Overview

“We come to the first stage of the packaging creation process: planning. In this lesson we will explain how to read a brief and how to follow the rules of a brand manual. ”

In this video lesson Domestika addresses the topic: To Plan, which is part of the Domestika online course: Packaging Design: Fundamentals, Branding and Sustainability. Master packaging design from fundamentals to sustainability, creating visually striking solutions that respect the environment.

Partial transcription of the video

“Hello. In this lesson. we'll explore how to craft a brief and highlight the key elements of creating a manual. We invite you to join us for this discussion. A brief is a short document that the client usually provides as a starting point for beginning the project. This marks the initial phase of any creative endeavor. Displayed on the screen are concise examples to illustrate this process effectively. At Arcal. when handling a brief. we typically use a predefined document containing essential questions that require the client's input. This ensures we gather all necessary information for the...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Packaging Design: Fundamentals, Branding and Sustainability

• Level: Beginner
• 100% positive reviews (6)
• 571 students
• 6 units
• 71 lessons (9h 11m)
• 43 downloads

• Category

  Design

• Software

  Adobe Illustrator, Adobe Photoshop

• Areas

  Branding & Identity, Design, Graphic Design, Packaging, Product Design