Packaging Design: Fundamentals, Branding and Sustainability

Course summary

• U1: Get inspired

  • Introduction

  • Influences | After

  • Influences | FIBRA

  • Influences | Arcal Studio

  • Influences | Tabatti Studio

  • Influences | Paulina Carrizosa

• U2: Product Packaging Design for Beginners

  • Brief history of packaging

  • Audit

  • Radiography 1

  • Radiography 2

  • Territory

  • Materials and types of printing

  • Concept

  • Proposals

  • Packaging design

  • Mock-ups

  • Client presentation

  • How to document your project

• U3: Brand Design and Packaging

  • Brief written

  • Customer visit

  • Briefing meeting

  • Contrabrief

  • Competitor analysis

  • Map of territories

  • Golden circle

  • Our territory

  • Brand personality

  • Big idea

  • Graphical analysis of the competition

  • Moodboard and budgets

  • Graphic path

  • Packaging design

  • Definition of the graphic system

  • Project closure

• U4: Introduction to Packaging Design for Brands

  • Importance of Packaging

  • To Plan

  • Research

  • Mood Boards

  • Formats and Types of Packaging

  • The Fonts

  • Explore Color

  • Explore the Graphic Elements and Create the Visual Universe

  • How to Present to the Client and Create Mock-ups

  • Mechanical Drawing and Prepare the Final Art

  • Printing Techniques and Finishes

• U5: Sustainable Packaging Design for E-commerce

  • Ways to Be Sustainable

  • The Bases of the Project

  • The Concept and Aesthetics

  • Available Materials

  • We Decide Materials and Suppliers

  • Receipt of Samples and Final Decision Making

  • Development of the Graphic System

  • Primary Package

  • Secondary Package

  • Tertiary Package and Packaging

  • Final Artwork for Printing 1

  • Final Art for Printing 2

  • Receive Your Packaging

• U6: Eco-Friendly Packaging: Design Sustainable & Impactful Solutions

  • The pieces of desire and sustainability

  • Study the brief

  • The visual language of a brand

  • Elaboration of spellings

  • Creating mood boards

  • Design of graphic piece 1

  • Graphic piece design 2

  • Materials and the definition of packaging

  • Creation of mock-up pieces and presentation to the client 1

  • Creation of mock-up pieces and presentation to the client 2

  • The quote for printing

  • From mock-up to production

  • Publishing your pieces

• Final project

  • Packaging Design: Fundamentals of Sustainability

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