Creative Business Specialization: Transform Passion into Profit

Overview

“In this lesson, I will define what marketing is before offering advice on how to write your artist statement and biography. Let's dive in!”

In this video lesson Domestika addresses the topic: Your Message, Artist Statement, and Artist Biography, which is part of the Domestika online course: Creative Business Specialization: Transform Passion into Profit. Develop a strategic business plan for creatives, defining vision, objectives, market analysis, and brand positioning.

Partial transcription of the video

“In this lesson, we're going to define what marketing is. And then we're going to start shaping our story by writing our own artist statement and artist biography. Art marketing is about sharing your art, meanings and concepts with your target market and the world. There's definitely an artist's desire to shun marketing, as maybe some artists don't wanna do the self-promotion side of things. but I do really encourage you to embrace it. In the same way how we talked about this with tone of voice, Our message and marketing really touches on the way we want our product to be perceived. So is it...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Creative Business Specialization: Transform Passion into Profit

• Level: Beginner
• 37 students
• 6 units
• 72 lessons (12h 15m)
• 48 downloads

• Category

  Marketing & Business

• Areas

  Business, Communication, Content Marketing, Creative Consulting, Design Management, Digital Marketing, Management & Productivity, Marketing, Social Media