Creative Business Specialization: Transform Passion into Profit

Course summary

• U1: Getting Inspired

  • Introduction

  • Influences | Lizzie Snow

  • Influences | Hannah Stelter

  • Influences | Abigail Bixler

  • Influences | Sapphire Bates

  • Influences | Clare Seal

• U2: Business Plan for Creatives: Build Your Brand and Career

  • Historical and Modern Art Careers

  • Exploring Our Options

  • A Realistic Look at the Artist Lifestyle

  • Goal Setting: Your Art, Your Vision

  • Wearing Multiple Hats

  • Discovering Your Customers and Collectors

  • Business and Branding Setup

  • Physical Setup and Start-up Costs

  • Your Message, Artist Statement, and Artist Biography

  • Digital Marketing

  • Traditional Media

  • Multiple Streams of Income

  • Figuring out the Finances

  • Taking Action and Making Plans

• U3: Transform Your Art into a Profitable Business

  • Introduction to the Art Business

  • Challenges and Opportunities for Small Creatives

  • Setting up your prices 1

  • Setting up your prices 2

  • Fair Events: Dos and Don’Ts 1

  • Fair Events: Dos and Don’Ts 2

  • Setting up Your Online Shop

  • Marketing Your Art Online

  • Bookkeeping and Expense Tracking

  • Profit First Methodology

  • Essential Resources for New Art Entrepreneurs 1

  • Essential Resources for New Art Entrepreneurs 2

  • Essential Resources for New Art Entrepreneurs 3

  • Navigating Business Registration and Legalities

• U4: Start a Freelance Graphic Design Business

  • Finding Your Niche

  • Creating a Business Plan

  • Choosing the Best Sales Platform 1

  • Choosing the Best Sales Platform 2

  • Workflow from Concept to Product

  • Developing Your Artistic Style

  • Essential Tools and Software for Creating Digital Art

  • Creating Products for Sale: Design Tools

  • Creating Products for Sale: Art Designs

  • Setting Up a RedBubble Artist Account

  • Setting Up an Etsy Store

  • Marketing and Social Media

  • Customer Service and Community Building

  • Business Essentials

• U5: Launching a Business Successfully on Social Media

  • Creating a Strong Idea

  • Market Research

  • Branding

  • Choosing Your Social Media Platform

  • Creating Content and Showing up Online

  • Launch Strategies 1

  • Launch Strategies 2

  • Growing on Social Media

  • Building a Community

  • Instagram Myth Busting

  • Ignore Hustle Culture and Prioritise Your Mental Health

  • Your Next Steps after a Successful Launch

• U6: Money Management for Creative Freelance and Small Business

  • The Importance of Money Management

  • What Do You Need In Your Toolkit?

  • Business Finance vs Personal Finance

  • Case Study Intro

  • Setting Challenging but Achievable Financial Goals

  • Planning Your Income, So That You Don’t Get Caught Short 1

  • Planning Your Income, So That You Don’t Get Caught Short 2

  • Creating a Budget That Allows for a Flexible Income

  • Using Your Toolkit

  • Routine and Habits

  • Digital Tools

  • Financial Accountability on Social Media

• Final project

  • Creative Business Specialization