People-centered marketing strategies: Connect with your audience
Building a practical measurement case study
A course by Santiago Gutiérrez Martínez , Marketing Strategist
Joined January 2025
Joined January 2025
About the video: Building a practical measurement case study
Overview
“You'll learn how to master metrics at every stage of the funnel and discover unconventional measurement tools that will boost your analysis. I'll teach you a practical exercise that will turn theory into real results. It's time to measure what matters and maximize your impact!”
In this video lesson Santiago Gutiérrez Martínez addresses the topic: Building a practical measurement case study, which is part of the Domestika online course: People-centered marketing strategies: Connect with your audience. Learn empathetic marketing strategies to connect with your audience and strengthen the brand-consumer relationship..
Partial transcription of the video
“In this lesson. we will talk about how to measure the performance and impact of our indicators. Let's shift our attention back to the structure we examined at the conclusion of the last lesson. It's quite simple to use this same table for assessing your performance indicators. meaning you can easily evaluate how effectively your tactics are functioning. You'll need to follow the steps I mentioned. keeping in mind just three differences. Let's take a look at what they are. The first is that in the variable or attribute. you are the one who must choose what to measure for each For example. if...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: People-centered marketing strategies: Connect with your audience
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Category
Marketing & Business -
Areas
Brand Strategy, Communication, Content Marketing, Marketing
Santiago Gutiérrez Martínez
A course by Santiago Gutiérrez Martínez
Santiago Gutiérrez Martínez is a strategic marketing specialist and co-founder of La Marcadería, an agency with a presence in more than 12 countries that has collaborated with brands such as the United Nations, Porsche, LATAM Airlines, and PlayGround. With a PhD in Strategic Communication from the Autonomous University of Barcelona, graduating with honors (Cum Laude), he has dedicated his career to demonstrating the power of values as a driving force for connecting brands and people.
Convinced that marketing can be an instrument of change, he promotes Human-Centric Marketing, a methodology that combines empathy, analysis, and purpose to create more human, profitable, and relevant strategies. In addition to running his agency, Santiago is a TEDx speaker and a visiting professor at universities in Colombia, Mexico, Venezuela, and Guatemala, where he inspires others to build brands that not only sell but also leave a lasting impact.
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- 14 lessons (3h 15m)
- 18 additional resources (6 files)
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- Level: Beginner
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