People-centered marketing strategies: Connect with your audience

Overview

“It's time to learn to identify your competitors not only by the similarity to your product, but also by the need they fulfill. This shift in perspective will allow you to develop marketing strategies from an unexplored, neglected, and above all, immensely promising field.”

In this video lesson Santiago Gutiérrez Martínez addresses the topic: The competition: Do you know the real rival? , which is part of the Domestika online course: People-centered marketing strategies: Connect with your audience. Learn empathetic marketing strategies to connect with your audience and strengthen the brand-consumer relationship..

Partial transcription of the video

“The time has come to operationalize all the knowledge you have gained by designing a step-by-step Human Centric Marketing strategy. For this. i want to show you the importance of taking the time to analyze before executing. Executing a solid diagnosis accounts for half of the strategy. trust me. Marketing increasingly turns reactive and tactical. often ignoring the clear messages from context and culture. It's crucial to attentive to these signals to ensure effective strategic planning. A strategy that contradicts the prevailing culture will inevitably face resistance and be forced to adapt...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: People-centered marketing strategies: Connect with your audience

• Level: Beginner
• 45 students
• 4 units
• 14 lessons (3h 15m)
• 6 downloads

• Category

  Marketing & Business

• Areas

  Brand Strategy, Communication, Content Marketing, Marketing