People-centered marketing strategies: Connect with your audience
Tracking tools
A course by Santiago Gutiérrez Martínez , Marketing Strategist
Joined January 2025
Joined January 2025
About the video: Tracking tools
Overview
“It's time for you to learn about the 6 digital tools for comprehensively tracking and evaluating your competitors' digital strategies. This information will be very useful for complementing the Brand Journey in your class project. I've brought a special guest for this class! ”
In this video lesson Santiago Gutiérrez Martínez addresses the topic: Tracking tools, which is part of the Domestika online course: People-centered marketing strategies: Connect with your audience. Learn empathetic marketing strategies to connect with your audience and strengthen the brand-consumer relationship..
Partial transcription of the video
“In this lesson. we will have an amazing guest who will share with us how to use multiple digital tools to evaluate not only the performance of our marketing strategies but also those of our competitors. I want to introduce you to Camila Hernández. my wife and partner in merchandising. Camila holds a PhD cum laude in Strategic Communication. is a TEDxSpeaker. and has over 13 years of experience designing and executing marketing strategies for brands in 12 different countries. Welcome. Thank you. santi. As you mentioned. the tools we'll explore today are designed to assist us in evaluating st...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: People-centered marketing strategies: Connect with your audience
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Category
Marketing & Business -
Areas
Brand Strategy, Communication, Content Marketing, Marketing
Santiago Gutiérrez Martínez
A course by Santiago Gutiérrez Martínez
Santiago Gutiérrez Martínez is a strategic marketing specialist and co-founder of La Marcadería, an agency with a presence in more than 12 countries that has collaborated with brands such as the United Nations, Porsche, LATAM Airlines, and PlayGround. With a PhD in Strategic Communication from the Autonomous University of Barcelona, graduating with honors (Cum Laude), he has dedicated his career to demonstrating the power of values as a driving force for connecting brands and people.
Convinced that marketing can be an instrument of change, he promotes Human-Centric Marketing, a methodology that combines empathy, analysis, and purpose to create more human, profitable, and relevant strategies. In addition to running his agency, Santiago is a TEDx speaker and a visiting professor at universities in Colombia, Mexico, Venezuela, and Guatemala, where he inspires others to build brands that not only sell but also leave a lasting impact.
- 35 students
- 14 lessons (3h 15m)
- 18 additional resources (6 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, German, English, French, Indonesian, Italian, Dutch, Polish, Portuguese, Romanian, Turkish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish · Romanian · Indonesian
- Level: Beginner
- Unlimited access forever
Category
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