Introduction to Community Management with AI
Audience segmentation
A course by Núria Mañé , Consultant and Lecturer in AI Applied to Communication and Digital Marketing
Joined January 2012
Joined January 2012
About the video: Audience segmentation
Overview
“Throughout this class, you will discover how to use artificial intelligence to segment audiences and create more personalized and effective content. We will see how AI tools can help you better understand your audience, thus optimizing your communication and the impact of your messages. ”
In this video lesson Núria Mañé addresses the topic: Audience segmentation , which is part of the Domestika online course: Introduction to Community Management with AI. Learn how to integrate AI to optimize digital community management, automate tasks, and improve audience interaction..
Partial transcription of the video
“One of the most basic points and with which the definition of the strategy really begins is the definition of audiences, that we can work as segments or targets, as ideal customer profiles or buyer personas. Regarding target segmentation, We can do it from sociodemographic indicators, psychographics and by moments of consumption, but we can also make a combination of all of them. In that case it would be a mixed segmentation. Of these segments, which are groups of people with similar characteristics, We can choose the target or main targets for our case and create a buyer persona profile fo...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Community Management with AI
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Category
Artificial Intelligence, Marketing & Business -
Areas
Artificial Intelligence, Business, Digital Marketing, Social Media
Núria Mañé
A course by Núria Mañé
Núria Mañé is a prominent digital communication professional since 2009. Her passion for innovation and creativity has led her to continuously explore new boundaries. After starting her career in an institution, she worked in audiovisual event production and communication, and later specialized in social media. She has led Community Manager teams as a Social Media Manager and developed strategies as a Social Media Strategist.
Since 2011, she has worked as an independent consultant, trainer, and speaker, bringing her knowledge and experience to professionals and companies who want to connect with their audiences through innovative digital strategies, merging technology and creativity. Artificial intelligence has transformed her way of working, becoming a key ally that Núria integrates into her day-to-day life to explore new possibilities in communication and provide effective solutions in a constantly evolving digital environment.
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