Illustrated Lettering: Creativity and Expression
Basic theory
A course by Alex Trochut , Designer, Illustrator and Typographer
About the video: Basic theory
Overview
“Now let me define, in a very synthesized way, the bases of the lettering script and the elements such as proportion, inclination, spacing, contrast and rhythm, which will allow you to make variations in your lettering without making style mistakes.”
In this video lesson Alex Trochut addresses the topic: Basic theory, which is part of the Domestika online course: Illustrated Lettering: Creativity and Expression. Explore different expressive styles to bring your letters to life.
Partial transcription of the video
“Friends, we saw examples in the previous lesson and now we're going to see how to start understanding how to execute the brush script theme. My idea is that, if you want to really learn this, go to other courses like Iván Castro's or Martina Flor's that they will go deeper in this sense. I'm going to make a brushstroke literally general of this subject, but I think that for the final result that we're going to look for, just with a little bit is necessary. What happens is that the final result will not be these examples we'll see, but let's review a little basic theory. To develop these exa...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Illustrated Lettering: Creativity and Expression
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Category
Calligraphy & Typography, Design -
Software
Adobe Illustrator -
Areas
3D Lettering, Digital Illustration, Digital Lettering, Lettering, Traditional illustration
Alex Trochut
A course by Alex Trochut
Alex Trochut was born in Barcelona, Spain, in 1981. He studied at the Elisava Escola Superior de Disseny before setting up his own studio in Barcelona. He currently lives in New York where he works as a designer, illustrator, and typographer for a wide range of clients including Nike, adidas, The Rolling Stones, Katy Perry, and Coca-Cola.
His creations have been recognized internationally and featured in magazines and publications around the world. He has given talks and has been honored by the Art Directors Club, the Type Directors Club, Creative Review, Cannes, Clio, D&AD, and more.
- 100% positive reviews (138)
- 3,255 students
- 21 lessons (2h 42m)
- 16 additional resources (7 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
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