Illustrated Lettering: Creativity and Expression
Hello!
A course by Alex Trochut , Designer, Illustrator and Typographer
About the video: Hello!
Overview
“Working with letters is similar to knowing how to choose what clothes to wear on each occasion. For brands or clients, the design of letters works as a portrait of the personality of that identity, just as an actor, one must put on paper. Design is an act of empathy that seeks to seduce and communicate, needs collective acceptance, not individual approval. This I have learned throughout my career, let me tell you how I came to these conclusions. ”
In this video lesson Alex Trochut addresses the topic: Hello!, which is part of the Domestika online course: Illustrated Lettering: Creativity and Expression. Explore different expressive styles to bring your letters to life.
Partial transcription of the video
“Hi, I'm Alex Trochut Welcome to my Domestika course. I'm a graphic designer from Barcelona who for about twelve years as a freelance and for six years I've lived in New York. I've been dedicated to the design of letters. It's the terrain in which I feel more at ease and maybe I feel at ease because it allows me change very quickly in style. The style comes to me very marked by my clients, which, each one has his own personality and my work is based a lot on trying to represent or try to adapt a little to his tone, to his attitude. The design of letters could be seen as the art of knowing wh...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Illustrated Lettering: Creativity and Expression
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Category
Calligraphy & Typography, Design -
Software
Adobe Illustrator -
Areas
3D Lettering, Digital Illustration, Digital Lettering, Lettering, Traditional illustration
Alex Trochut
A course by Alex Trochut
Alex Trochut was born in Barcelona, Spain, in 1981. He studied at the Elisava Escola Superior de Disseny before setting up his own studio in Barcelona. He currently lives in New York where he works as a designer, illustrator, and typographer for a wide range of clients including Nike, adidas, The Rolling Stones, Katy Perry, and Coca-Cola.
His creations have been recognized internationally and featured in magazines and publications around the world. He has given talks and has been honored by the Art Directors Club, the Type Directors Club, Creative Review, Cannes, Clio, D&AD, and more.
- 100% positive reviews (138)
- 3,255 students
- 21 lessons (2h 42m)
- 16 additional resources (7 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Adobe Illustrator
