Introduction to SEM: Create Google Ads from Scratch
Google Shopping and other Google Adwords features
A course by F O , Digital Marketing Manager
About the video: Google Shopping and other Google Adwords features
Overview
“We will see how to complete your project using the features of Google Shopping. I will explain what a product feed is and its main features. We will also see more advanced features of Google Ads, such as the accelerated delivery method. ”
In this video lesson F O addresses the topic: Google Shopping and other Google Adwords features, which is part of the Domestika online course: Introduction to SEM: Create Google Ads from Scratch. Learn the basic principles of SEM to create and optimize paid campaigns.
Partial transcription of the video
“In this lesson. we will wrap up the final project by utilizing Google Shopping features. I'll specifically delve into the concept of product fitting and its characteristics. Let's explore and understand what it entails. Ready to dive in? In today's lesson. i'll discuss a new Google product named Google Shopping. This tool can be utilized for Zen Marketing campaigns in specific instances. offering new opportunities for marketing strategies. and to improve the final project's results. Additionally. we will explore some of the more advanced features available in Google Ads. Our objectives for ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to SEM: Create Google Ads from Scratch
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Category
Marketing & Business -
Areas
Digital Marketing, Growth Marketing, Mobile Marketing, SEM, Social Media
F O
A course by F O
Francesco Orlandino is a professional in the field of eCommerce, Digital and Brand Marketing with more than 10 years of professional experience. Born in Italy, he has lived in 5 countries between Europe and Latin America. After obtaining a double degree (Bocconi University in Milan and ESADE Business School in Barcelona), he started his career in marketing in 2009.
Throughout these years he has worked as a Digital and eCommerce Marketing Manager in global companies managing multi-million dollar marketing budgets. Since 2013 he works as Senior Digital Marketing Manager for adidas, a position he has developed between the Netherlands, Panama and Germany.
He collaborates with several universities as a lecturer on digital marketing issues, and is also a consultant for the agency Sun Branding. He perfected his studies taking courses in Digital Marketing, Mobile Marketing and Data Driven Marketing at Harvard Business School - Extension Education and Stanford Business School.
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