Introduction to SEM: Create Google Ads from Scratch
Course final project
A course by F O , Digital Marketing Manager
About the final project for: Introduction to SEM: Create Google Ads from Scratch
Introduction to SEM Marketing
“Dear student, we have reached the end of the SEM Marketing course: I hope you liked it and that you feel prepared to launch your first campaigns on Google. I look forward to receiving your project to give you valuable feedback to continue improving your results. I will try to answer as soon as possible, even if there may be times when it will take a little longer. I encourage you to actively participate in the forum and give advice to your colleagues: receiving different opinions is always enriching and will make us all grow. Goodbye! ”
Partial transcription of the video
“In conclusion. let's recap the material we've discussed during this course. Initially. i shared some information about myself. the journeys I've embarked on. and the primary roles I've held in my career. Afterward. i presented some references that inspire me daily and that I incorporate into my everyday life for Then. we deeply understood what is meant by 'know'. And we also saw its main differences with SEO. Throughout the course. i instructed you on the various cost models we have encountered and discussed. We particularly focused on the ACPC model. Additionally. we discussed setting up a...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to SEM: Create Google Ads from Scratch
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Category
Marketing & Business -
Areas
Digital Marketing, Growth Marketing, Mobile Marketing, SEM, Social Media
F O
A course by F O
Francesco Orlandino is a professional in the field of eCommerce, Digital and Brand Marketing with more than 10 years of professional experience. Born in Italy, he has lived in 5 countries between Europe and Latin America. After obtaining a double degree (Bocconi University in Milan and ESADE Business School in Barcelona), he started his career in marketing in 2009.
Throughout these years he has worked as a Digital and eCommerce Marketing Manager in global companies managing multi-million dollar marketing budgets. Since 2013 he works as Senior Digital Marketing Manager for adidas, a position he has developed between the Netherlands, Panama and Germany.
He collaborates with several universities as a lecturer on digital marketing issues, and is also a consultant for the agency Sun Branding. He perfected his studies taking courses in Digital Marketing, Mobile Marketing and Data Driven Marketing at Harvard Business School - Extension Education and Stanford Business School.
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