Best seller

Introduction to SEM: Create Google Ads from Scratch

A course by F O
Digital Marketing Manager. Roma, Italy.
Joined January 2019
, Digital Marketing Manager

Learn the basic principles of SEM to create and optimize paid campaigns

  • Best seller Spanish with subtitles in English
  • 99% positive reviews (251)
  • 7146 students

Learn the basic principles of SEM to create and optimize paid campaigns

Whether you want to expand the reach of your products, funnel segmented traffic to your website, or get a quick return on investment, SEM can boost your marketing strategy for robust results. In this online course, digital marketing specialist Francesco Orlandino teaches you the secrets to Google Ads to create and optimize your SEM campaigns.

Learn about the basic concepts and trends of Search Engine Marketing (SEM), along with the most useful tools for creating a campaign from a business perspective. Francesco also shows you how to optimize SEM campaigns and scale them over time.

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What will you learn in this online course?

13 lessons & 33 downloads

Spanish with subtitles in English
  • 99% positive reviews (251)
  • 7146 students
  • 13 lessons (1h 40m)
  • 33 additional resources (13 files)
  • Online and at your own pace
  • Available on the app
  • Audio: Spanish
  • Spanish, English, Portuguese, German, French, Italian, Polish, Dutch
  • Level: Beginner
  • Unlimited access forever

What is this course's project?

Create a SEM campaign for a documentary production company called The Doc Collective and manage the content to replicate digital marketing strategies for your product or brand campaigns.

At the end of the project, learn how to optimize this campaign over time and how to retarget both former users and potential customers.

Projects by course students

Who is this online course for?

Professionals in the digital field who want to learn more about SEM or anyone who wants to promote themselves through Google.

Requirements and materials

Basic knowledge of marketing is required, although your teacher explains fundamental concepts, terms, and acronyms throughout the course.

As for materials, you just need a computer with internet access and a Google account.

The course contains basic notions for beginners, as well as more advanced concepts and external links for those who already have experience with Google Ads.


7146 Students
251 Reviews
99% Positive ratings


A course by F O

Teacher Plus
Digital Marketing Manager

Francesco Orlandino is an expert in the field of e-commerce, as well as digital and brand marketing, with more than 10 years of experience. Born in Italy, he has lived in five countries between Europe and Latin America. After obtaining a double degree (Bocconi University in Milan and ESADE Business School in Barcelona), he began his career in marketing in 2009.

Over the years, he has worked as a digital and e-commerce marketing manager in global companies, managing multi-million dollar marketing budgets. Since 2013, he has worked as senior digital marketing manager for adidas, moving between the Netherlands, Panama, and Germany.

He collaborates with several universities as a lecturer on digital marketing topics, and is also a consultant for the Dom branding agency. He honed his skills by taking courses in digital marketing, mobile marketing and data driven marketing at Harvard Business School - Extension Education and Stanford Business School.


  • U1


    • Presentation
    • Influences
  • U2

    Fundamentals of Search Engine Marketing

    • What is SEM and its differences with SEO
    • Basic principles of the SEM
    • Cost models
    • The structure of an SEM campaign
  • U3

    Creation of an SEM Marketing campaign

    • Description of the Project to be carried out
    • Definition of the campaign structure
    • Use of negative words and creation of ads
    • SEM campaign optimization
    • Retargeting and expansion strategies
  • U4

    The future and news of SEM Marketing

    • Google Shopping and other Google Adwords features
    • The future of SEM Marketing
  • FP

    Final project

    • Introduction to SEM Marketing

What to expect from a Domestika course

  • Learn at your own pace

    Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.

  • Learn from the best professionals

    Learn valuable methods and techniques explained by top experts in the creative sector.

  • Meet expert teachers

    Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.

  • Certificates

    If you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.

  • Get front-row seats

    Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.

  • Share knowledge and ideas

    Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.

  • Connect with a global creative community

    The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.

  • Watch professionally produced courses

    Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.


Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.

All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.

The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.

You can redeem the course you received by accessing the redeeming page and entering your gift code.

If you're a Plus member, when you complete a course you've purchased, you'll instantly get your personalized certificate. You can see all your certificates in the Certificates section of your profile. You can download your certificates as PDFs and share the link online. Learn more about certificates.
Introduction to SEM: Create Google Ads from Scratch. Marketing, and Business course by F O Best seller

Introduction to SEM: Create Google Ads from Scratch

A course by F O
Digital Marketing Manager. Roma, Italy.
Joined January 2019
  • 99% positive reviews (251)
  • 7146 students