Introduction to Color Theory for Visual Communication
Color, Culture, and Meaning
A course by Sean Adams , Graphic Designer
About the video: Color, Culture, and Meaning
Overview
“Color changes over time and in different cultures. In this lesson, we’ll look at the meaning of color, different responses, and how a color’s name can help its chances of approval.”
In this video lesson Sean Adams addresses the topic: Color, Culture, and Meaning, which is part of the Domestika online course: Introduction to Color Theory for Visual Communication. Unlock the secrets of color in visual arts with expert Sean Adams. Explore, experiment, and express boldly in our color theory course..
Partial transcription of the video
“Color changes over time. And in different cultures. In this lesson, we'll look at the meaning of color, different responses, and how a color is a name, can help its chances of being approved. Color perception is not only personal. It's cultural and contextual. Colors are one of the most potent tools to recall memories, cue emotions, and trigger associations. A color's meaning and response in one culture and time. changes when transported somewhere or sometime different. One color or combination of colors might be fashionable and cutting-edge at one point. but seem old-fashioned or silly yea...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Color Theory for Visual Communication
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Category
Design -
Software
Adobe Illustrator, Adobe InDesign, Adobe Photoshop -
Areas
Color Theory, Design, Graphic Design, Printing

Sean Adams
A course by Sean Adams
Sean Adams is an internationally recognized graphic designer and the Chair of Undergraduate and Graduate Graphic Design at ArtCenter College of Design. He has written multiple best-selling books that have been published in multiple languages, including [i]The Designer’s Dictionary of Color [i] and [i] How Design Makes Us Think [i]. He has lectured about color theory and design since 1992 in his native United States, and in Canada, Mexico, England and Argentina. He has been an on-air author at LinkedIn Learning for over a decade with courses about concept, composition, branding, and history. He has collaborated with numerous brands and companies, including Nickelodeon, Disney XD, The Academy of Motion Picture Arts and Sciences, the Sundance Film Festival, Gap, Old Navy, UCLA, and many others.
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- Level: Beginner
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