Introduction to Color Theory for Visual Communication
Course final project
A course by Sean Adams , Graphic Designer
About the final project for: Introduction to Color Theory for Visual Communication
Introduction to Color Theory for Visual Communication
“I want to thank you for taking this course. Color is a fundamental element of understanding, responding to, and remembering design. It is not easy. As we have already said, color is subjective and can be personal. The strength of color lies in the fact that we connect with it emotionally. That's also why it's a minefield with customers. It is subjective. Hopefully, this course has given you a different approach to working with concept, form, and color. It also gives you the tools to present the work successfully. Help your client understand why your choices are valid and intelligent. I've relayed advice throughout this course but I can't help but do it again. First, be brave and bold. When you explore, take risks. Work in broad strokes. Timid and hesitant design rarely works. Make the documentation and archiving process the final phase of each project. Share the work on Domestika and your website or social media. The world needs to see your awesomeness. And, of course, share the assignments and the archiving project here on the forum. Share the work of others and add your voice to the community. The design world is generous and collaborative. The forum here is an exceptional space for designers to learn, be inspired, and help others. See you on the forum, and thank you very much. ”
Partial transcription of the video
“Most importantly, I want to thank you for taking this course. Color is such a pivotal element in how we understand, respond, and remember design. This isn't easy. As we discussed, color is subjective and can be personal. The strength of color is that we connect to it emotionally. That's also why it's a minefield with clients. It's subjective. Hopefully, this course has given you a different approach to working with concept, form, and color. It also gives you the tools to present work successfully, helping your client understand why your choices are valid and smart. I've passed along tips th...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Color Theory for Visual Communication
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Category
Design -
Software
Adobe Illustrator, Adobe InDesign, Adobe Photoshop -
Areas
Color Theory, Design, Graphic Design, Printing

Sean Adams
A course by Sean Adams
Sean Adams is an internationally recognized graphic designer and the Chair of Undergraduate and Graduate Graphic Design at ArtCenter College of Design. He has written multiple best-selling books that have been published in multiple languages, including [i]The Designer’s Dictionary of Color [i] and [i] How Design Makes Us Think [i]. He has lectured about color theory and design since 1992 in his native United States, and in Canada, Mexico, England and Argentina. He has been an on-air author at LinkedIn Learning for over a decade with courses about concept, composition, branding, and history. He has collaborated with numerous brands and companies, including Nickelodeon, Disney XD, The Academy of Motion Picture Arts and Sciences, the Sundance Film Festival, Gap, Old Navy, UCLA, and many others.
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- 15 lessons (2h 26m)
- 35 additional resources (14 files)
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- Audio: English
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- Level: Beginner
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