Editing for Art and Design Books
Narrative and quality strategy
A course by Julius Wiedemann , Art Book Editor
About the video: Narrative and quality strategy
Overview
“I am going to share a method that took me some time to develop and that I use to take the reader from a comfort zone, to a learning zone. I will also share a number of factors to consider, which can affect the quality of the content of a book. ”
In this video lesson Julius Wiedemann addresses the topic: Narrative and quality strategy, which is part of the Domestika online course: Editing for Art and Design Books. Learn the editorial process for publications with high visual content.
Partial transcription of the video
“What I want to teach now is a narrative strategy. This is important because we want to take the reader of a comfort zone for a learning zone. Let's see it. It took me many years to develop a way of thinking that I could then explain to other people what I was doing in an issue. The idea that I developed I called her 30/30/40. The 30/30/40 are zones where we want to communicate with the reader. The first 30% is the comfort zone, which is the area where we create an empathy or create a connection with the reader. We give them colors, symbols, words, and everything they already know superbien ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Editing for Art and Design Books
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Category
Design -
Areas
Design, Editorial Design, Marketing
Julius Wiedemann
A course by Julius Wiedemann
Julius Wiedemann is senior editor of the German publisher TASCHEN, a publisher specialized in publishing books in the most diverse creative areas, including art, design, photography, cinema and culture in general.
Julius was born in Rio de Janeiro and has lived in Japan, Germany and England, which has given him a global perspective on the international creative scene. His profession is to search for creative minds throughout the world to edit quality books.
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- 15 lessons (1h 31m)
- 9 additional resources (2 files)
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- Level: Beginner
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