Editing for Art and Design Books
Title name development - What is the book going to be called?
A course by Julius Wiedemann , Art Book Editor
About the video: Title name development - What is the book going to be called?
Overview
“The title is one of the essential parts of a book, not only because it will be the first thing that gives clues to the reader about its content, but also because a good or bad title could affect its sales. Here I am going to talk to you how through brainstorming you can choose a good name for your book. ”
In this video lesson Julius Wiedemann addresses the topic: Title name development - What is the book going to be called?, which is part of the Domestika online course: Editing for Art and Design Books. Learn the editorial process for publications with high visual content.
Partial transcription of the video
“What we are going to do now is a fundamental part in a book, which is to develop the title, which is how people will look and find and will understand what the content is that we want to put in the book later. A fundamental part begins by connecting the idea we have with words. And one way to do it, which is very easy, is to take a paper, pencils, and write with words of different colors or not all the ideas we have What we want to talk about They might be flowers, but the flowers are connected with gifts, it might be food, But food is connected with pleasure. It might be a trip and the tri...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Editing for Art and Design Books
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Category
Design -
Areas
Design, Editorial Design, Marketing
Julius Wiedemann
A course by Julius Wiedemann
Julius Wiedemann is senior editor of the German publisher TASCHEN, a publisher specialized in publishing books in the most diverse creative areas, including art, design, photography, cinema and culture in general.
Julius was born in Rio de Janeiro and has lived in Japan, Germany and England, which has given him a global perspective on the international creative scene. His profession is to search for creative minds throughout the world to edit quality books.
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- 15 lessons (1h 31m)
- 9 additional resources (2 files)
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- Audio: Spanish
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- Level: Beginner
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