Online Growth Strategies for Businesses
Understand and create the website
A course by Pablo Lascurain , Entrepreneur
About the video: Understand and create the website
Overview
“A website is a way of getting people to know and understand you, it is a meeting place where people will learn from you. There they will be able to gain confidence, expectations and get an idea of who you are, what you do, what you promise and what you want to achieve. That is why in this lesson I will give you tips to build your website.”
In this video lesson Pablo Lascurain addresses the topic: Understand and create the website, which is part of the Domestika online course: Online Growth Strategies for Businesses. Boost sales and attract more customers by learning to showcase your business on a company website and via social media.
Partial transcription of the video
“Understand and create the website Welcome to Unit 4. During this unit we are going to talk about the internet, not only what we can do in it, but how other people see it and how we can reach our customers through it. The first thing is to understand that the internet is not a what, but a how. It is a way, through which different media can share information, different people can connect and, in our case, we can use it so that our business grows every day and we can reach people which normally we would not have been able to reach, thanks to different tools, which we will analyze. The first th...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Online Growth Strategies for Businesses
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Category
Marketing & Business -
Areas
Content Marketing, Digital Marketing, Marketing

Pablo Lascurain
A course by Pablo Lascurain
Pablo Lascurain is a full-time entrepreneur. He has founded a total of eight companies and currently runs inDIP, a consultancy firm that focuses on solving the more complex issues faced by businesses. Over the last few years, he has had the privilege of helping thousands of entrepreneurs via Startup Grind, 4Founders, and 4Women Forum.
His work aims to find the best way of managing businesses, whether that's problem-solving, scaling organizations, or implementing new technologies. He is an active participant in the organization and development of startups and investments across Latin America. He has also personally invested in 12 startups, is on the board of five companies, and a consultant for two venture capital funds.
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- 845 students
- 12 lessons (2h 5m)
- 15 additional resources (3 files)
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- Audio: Spanish
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- Level: Beginner
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