Online Growth Strategies for Businesses
A course by Pablo Lascurain , Entrepreneur
Boost sales and attract more customers by learning to showcase your business on a company website and via social media
A digital presence is a must-have to get any project off the ground and make it grow, but where to start? In this online course, entrepreneur Pablo Lascurain shows you how to showcase your business on the internet to boost sales and attract more customers.
After his last course, Business Design: From Idea to Action Plan, Pablo is back to teach you how to define your business and create an eye-catching website that conveys your message, as well as how to increase user engagement with efficient social media strategies. Ready, set, grow!
What will you learn in this online course?
12 lessons & 15 downloads
- 90% positive reviews (10)
- 913 students
- 12 lessons (2h 5m)
- 15 additional resources (3 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish · Romanian · Indonesian
- Level: Beginner
- Unlimited access forever
What is this course's project?
Build a website for your business and develop a social media communication strategy to attract more customers with greater loyalty.
Who is this online course for?
Anyone who wants to learn how to leverage the internet and its tools to take their business to the next level.
Requirements and materials
To take this course, you just need a computer with internet connection, an email account, and experience using PowerPoint.
Reviews
Pablo Lascurain
A course by Pablo Lascurain
Pablo Lascurain is a full-time entrepreneur. He has founded a total of eight companies and currently runs inDIP, a consultancy firm that focuses on solving the more complex issues faced by businesses. Over the last few years, he has had the privilege of helping thousands of entrepreneurs via Startup Grind, 4Founders, and 4Women Forum.
His work aims to find the best way of managing businesses, whether that's problem-solving, scaling organizations, or implementing new technologies. He is an active participant in the organization and development of startups and investments across Latin America. He has also personally invested in 12 startups, is on the board of five companies, and a consultant for two venture capital funds.
Content
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U1
Introduction
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About Me
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Influences
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U2
Define the product or service
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Characteristics, differences and descriptions
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For what and why does the client want it?
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U3
The 4 step strategy
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That they know him
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That they understand you
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That they value it
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Show it to you
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U4
The Internet
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Understand and create the website
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Understand, define and create social networks
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Strategy for each social network
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Social media tools and strategies
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FP
Final project
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Online Growth Strategies for Businesses
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
You’ll learn how to build and optimize your business’s digital presence, create websites and social media profiles, define your audience, design digital marketing strategies, communicate your value propositions, and strengthen customer relationships using current tools and techniques.
Yes, the course is designed for people with intermediate knowledge, but no prior experience in digital marketing is needed. Key concepts and practical tools are explained step-by-step so you can easily apply them to any business.
All you need is internet access and a willingness to learn. No advanced technical skills or previous experience in digital communication or marketing are required.
The course teaches you how to identify your business’s target audience, segment customers based on their needs, and craft personalized messages to attract and connect with the right customers on digital platforms.
You’ll learn to use tools like Canva for content creation, website platforms to design your site, and various social networks (Facebook, Instagram, LinkedIn, TikTok) to boost your business’s visibility and growth.
The course includes step-by-step guides and templates so you can create and customize your website without any prior technical knowledge.
It covers strategies for prospecting, audience segmentation, product positioning, digital branding, differentiation, and building trust through testimonials and reviews.
good info!
Me está gustando la forma de explicación para ventas en internet. Es fácil de entender .
hola!
el curso es básico si da tips fundamentales. pero pensaba que iba a profundizar mas en algunos temas.
Es bueno ,bien explicado !
Excelente curso...Un curso indispensable para el emprendimiento en internet y redes sociales.
Felicitaciones a Pablo...