Online Growth Strategies for Businesses
For what and why does the client want it?
A course by Pablo Lascurain , Entrepreneur
About the video: For what and why does the client want it?
Overview
“Now I am going to explain to you how to understand the intentions of your client and how there are always ways to understand them better, not only in their actions, but also in their considerations when selecting what they consume.”
In this video lesson Pablo Lascurain addresses the topic: For what and why does the client want it?, which is part of the Domestika online course: Online Growth Strategies for Businesses. Boost sales and attract more customers by learning to showcase your business on a company website and via social media.
Partial transcription of the video
“For what and why does the client want it? Do you remember that in the previous lesson we talked about the importance to be clear about our descriptions, our differentiators and everything that had to do with how we described ourselves And how do we present ourselves to others? In this lesson the dynamic will be different. Let's get into the mind of our potential customers or users and we will try to understand why and what for a client want to use our product or our service. The first thing we must understand is that customers don't think like customers. In the end, we are all people. and w...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Online Growth Strategies for Businesses
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Category
Marketing & Business -
Areas
Content Marketing, Digital Marketing, Marketing
Pablo Lascurain
A course by Pablo Lascurain
Pablo Lascurain is a full-time entrepreneur. He has founded a total of eight companies and currently runs inDIP, a consultancy firm that focuses on solving the more complex issues faced by businesses. Over the last few years, he has had the privilege of helping thousands of entrepreneurs via Startup Grind, 4Founders, and 4Women Forum.
His work aims to find the best way of managing businesses, whether that's problem-solving, scaling organizations, or implementing new technologies. He is an active participant in the organization and development of startups and investments across Latin America. He has also personally invested in 12 startups, is on the board of five companies, and a consultant for two venture capital funds.
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- 845 students
- 12 lessons (2h 5m)
- 15 additional resources (3 files)
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- Audio: Spanish
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- Level: Beginner
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