Creation of an Online Shop with Shopify
References
A course by Rocio Carvajal , E-commerce and Digital Marketing Expert
About the video: References
Overview
“In this lesson I will talk about two books that have influenced my career and are very present in the result of my work, Don 't make me think , Steve Krug, that explains everything you need to know about what to consider and how to implement web usability; and The lean start-up , Eric Ries , who tells how to create successful companies using continuous innovation. I will also talk about one of the leading eCommerce events and a web page that I use for inspiration and reference for web design. ”
In this video lesson Rocio Carvajal addresses the topic: References, which is part of the Domestika online course: Creation of an Online Shop with Shopify. Get started in the world of e-commerce with the sector's top platform.
Partial transcription of the video
“References In this lesson I will talk about some of the references I use, that are present in the production of my work and I hope you can use and serve you too. I will start talking about two books. The first is "Don't make me think" by Steve Krug. What explains is the usability of the web and how to implement it. What I like most is the general principle that establishes of not making the user think. That means that the user, when he reaches the web, do things by default, Do not hesitate, do not have to think, because once he stops to do that, You lose trust, attention and, therefore, pos...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creation of an Online Shop with Shopify
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Category
Marketing & Business, Web & App Design -
Software
Shopify -
Areas
Business, Digital Marketing, E-commerce, No-Code Development, Web Design, Web Development

Rocio Carvajal
A course by Rocio Carvajal
Rocío Carvajal is an e-commerce and digital marketing specialist based in London. She is experienced in web design, user experience, online marketing, SEO, and the implementation and launch of digital products. She has created and directed industry-leading e-commerce platforms for clients including Shell, Amazon, Formula E, Sky, and Quantcast.
In 2018, she founded her own agency, The Make Group, with Mark Sherwood, former World Director of Saatchi & Saatchi. The Make Group is a multidisciplinary digital agency focused on the launch of start-ups and other new brands which rely on the power of e-commerce.
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