Photography for Graphic Designers: Create a Brand Book

Overview

“In this lesson I will give you an insight into the development of visual identity, why it is becoming more and more relevant today, and what its components are. I will also explain the difference between common terms such as CI, CD, brand and brand development, which are often mixed up.”

In this video lesson Felix Finger addresses the topic: The Basics of Visual Identity, which is part of the Domestika online course: Photography for Graphic Designers: Create a Brand Book. Master the art of developing visual identities with self-shot photos in this course. Create a compelling brand book to impress your clients!.

Partial transcription of the video

“In this lesson I will explain the basics of visual identity. In order to fundamentally understand the topic of identity better, we have to jump back in time a bit, namely around 600,000 years into the so-called Paleolithic period. In the Paleolithic period people organized themselves into social groups for the first time, in so-called hordes and clans. And in these hordes and clans there was a division of labor, everyone looked after each other. So it just had a huge advantage, to form evolutionary groups. Beyond this community of convenience, there were also rituals in these social structu...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Photography for Graphic Designers: Create a Brand Book

• Level: Beginner
• 100% positive reviews (3)
• 263 students
• 4 units
• 13 lessons (2h 45m)
• 10 downloads

• Category

  Design, Photography & Video

• Software

  Adobe Illustrator, Adobe Photoshop

• Areas

  Graphic Design, Photographic Composition, Photography