Kafi Freud - Branding for a Coffeehouse in Zurich

Kafi Freud is a small but fine café in the heart of Zurich. Here it is all about coming to rest, reading a newspaper or a book in a relaxed way and enjoying the little things in life: for example, a quiet moment with a good book, aromatic coffee, a piece of homemade cake and fresh soups with regional ingredients. These small joys become visible in the appearance in the many little stories told in the illustrations. Such illustrated mini-worlds can be found on various communication media and arouse curiosity to discover new corners in the café and the brand landscape. The rest of the appearance takes a back seat and leaves room to breathe - just like the café itself. The small "e" in the word mark was derived from a typical cup shape and is also used as an iconographic symbol of the brand. It also lends the word mark its independent character without being distracting. This project was developed in cooperation with the Munich design agency Neue Formation. ​​​​​​​