Lowbrow Illustration: Go Back to the Past in Style
Art Direction and Moodboarding
A course by Ink Bad Company , Illustration Studio
About the video: Art Direction and Moodboarding
Overview
“It should be fine to direct others, but it is more fun and easier to address oneself. And for this we will look for references based on four fundamental points: content, composition, drawing and color. In a simple and practical way we will mark which path our project will take. ”
In this video lesson Ink Bad Company addresses the topic: Art Direction and Moodboarding, which is part of the Domestika online course: Lowbrow Illustration: Go Back to the Past in Style. Create retro-inspired illustrations with analog and digital techniques.
Partial transcription of the video
“Art direction and moodboarding. Hello again. I think we have more or less the idea in mind and in this lesson we will look for references to help us mark the direction the project will take. The best way to start is a moodboard. Moodboarding is a way of naming what we do on Pinterest, a collage that can be physical or digital where we dump all references and images that interest us for our illustration. The moodboard is a very practical and simple way of being our own creative and art director. We will see it much clearer in which I have done for the illustration of this course. When you wo...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Lowbrow Illustration: Go Back to the Past in Style
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Category
Illustration -
Areas
Ink Illustration, Screen Printing, Traditional illustration
Ink Bad Company
A course by Ink Bad Company
JC Guerrero is an illustrator based in Valencia, Spain. Under the name Ink Bad Company, his studio and alter ego, he has crafted a highly distinctive style with retro, pop-culture references and bursts of color. Growing up as a millennial in a small town near Jaén, Spain, he unwittingly began mixing an eclectic cocktail of references through his exposure to pop culture, creating a mental collection that would later serve him well throughout his career.
Around 2012, he began studying media culture and applying halftone patterns to his illustrations, reaching a turning point that gave rise to the stylized illustrations we see today. He preserves the magic of analog art, pouring all his creativity onto the blank page and embracing the quirky imperfections of handcrafted pieces. JC has worked for internationally renowned clients like Variety, Martini, Ray-Ban, and Under Armour, among others, creating illustrations and posters in the fields of advertising, editorial content creation, packaging design, and music.
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- 26 lessons (5h 28m)
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- Audio: Spanish
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- Level: Beginner
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