Lowbrow Illustration: Go Back to the Past in Style

JC Guerrero is an illustrator based in Valencia, Spain. Under the name Ink Bad Company, his studio and alter ego, he has crafted a highly distinctive style with retro, pop-culture references and bursts of color. Growing up as a millennial in a small town near Jaén, Spain, he unwittingly began mixing an eclectic cocktail of references through his exposure to pop culture, creating a mental collection that would later serve him well throughout his career.

Around 2012, he began studying media culture and applying halftone patterns to his illustrations, reaching a turning point that gave rise to the stylized illustrations we see today. He preserves the magic of analog art, pouring all his creativity onto the blank page and embracing the quirky imperfections of handcrafted pieces. JC has worked for internationally renowned clients like Variety, Martini, Ray-Ban, and Under Armour, among others, creating illustrations and posters in the fields of advertising, editorial content creation, packaging design, and music.