Online portfolio design: Creating Figma websites
Setting the Scene and Finding Your Brand
A course by Lu Yu , Designer
About the video: Setting the Scene and Finding Your Brand
Overview
“Your online brand can be a powerful tool for moving up the career ladder. Throughout this section, we will discuss what a personal brand is, who it's intended for, and how it can benefit you. Discover your brand. Who are you? What is your objective? What kind of visual style do you follow? And what brand works best to complement that? Together, we will do an exercise to define the baseline strategy of your brand.”
In this video lesson Lu Yu addresses the topic: Setting the Scene and Finding Your Brand, which is part of the Domestika online course: Online portfolio design: Creating Figma websites. Enhance your online presence and career opportunities by creating an online portfolio website with Figma..
Partial transcription of the video
“Now, in this lesson, let's discover your brand together. I would like to provide you a roadmap to build your online portfolio and your brand. Whether you are a newly graduated student looking for your first job or a professional who wants to improve your online branding, your online presence, and make your work more visible. So what is a personal brand? Personal branding is a process of creating a brand identity for yourself. It describes where you are today, where you want to be in the future. By doing this, you can make sure your target audiences know who you are, where you stand for, and...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Online portfolio design: Creating Figma websites
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Category
Web & App Design -
Software
Figma -
Areas
Brand Strategy, Portfolio Development, UX / UI
Lu Yu
A course by Lu Yu
Lu Yu is a highly accomplished product and brand designer with a global perspective. Raised in China and having lived in Melbourne and Istanbul before settling in Berlin, Lu brings a diverse range of cultural influences to his work. With a background rooted in traditional Chinese painting and calligraphy, Lu's design philosophy centers around the concept of intentional beauty.
Having worked with notable organizations such as Pitch, Semplice, WAVE, and Memomi, Lu has extensive experience in creating visually stunning designs that fuse brand and product seamlessly. Her expertise spans multiple areas, including UI/UX design, personal branding, and marketing collateral. As a speaker, judge, and lover of photography and illustration, Lu continuously seeks to push boundaries and inspire others in the creative industry. Through his passion and knowledge, Lu Yu is dedicated to helping aspiring designers find their own authentic and distinctive design voice.
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- 2,423 students
- 15 lessons (2h 42m)
- 14 additional resources (4 files)
- Online and at your own pace
- Available on the app
- Audio: English
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- Level: Beginner
- Unlimited access forever
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