Storytelling for Winning Presentations

Overview

“The rhetorical triangle is a simple device created thousands of years ago by Aristotle that explains the three pillars of any great story. I will demonstrate how these three pillars underpin any persuasive story. ”

In this video lesson Chris Tomlin addresses the topic: The Rhetorical Triangle, which is part of the Domestika online course: Storytelling for Winning Presentations. Create winning presentations that captivate your audience from start to finish and leave a lasting impression..

Partial transcription of the video

“In this lesson, we'll learn about the rhetorical triangle, three pillars which underpin any persuasive story. The rhetorical triangle is a simple device that was created thousands of years ago by Aristotle. He said that for any great story, there are three corners, pathos, logos, and ethos, or in modern parlance, emotion, logic, and credibility. The best proponents of this rhetorical triangle aren't copywriters or screenwriters or novelists. In fact, the best people at using this rhetorical triangle are actually lawyers. So I'm going to run through a few examples of what you might see a law...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Storytelling for Winning Presentations

• Level: Beginner
• 93% positive reviews (14)
• 2010 students
• 4 units
• 12 lessons (1h 42m)
• 3 downloads

• Category

  Design, Marketing & Business

• Areas

  Design, Marketing, Presentation Design, Storytelling