Dynamic Logos: From Concept to Animation
Psychology in brand design
A course by DEMOCRÀCIA , Strategic Design Studio
About the video: Psychology in brand design
Overview
“Now we'll show you how, starting with the brief, you can analyze the brand's psychology by defining, through shape or color, the aspects you want to convey in your personal brand. ”
In this video lesson DEMOCRÀCIA addresses the topic: Psychology in brand design, which is part of the Domestika online course: Dynamic Logos: From Concept to Animation. Learn to create animated logos, from concept to final animation. Create an animated brand with a powerful concept..
Partial transcription of the video
“Psychology in brand design In this lesson, once the briefing is over, We are going to move on to the research phase. In this research phase, Let's start with a kind of initial brainstorming, in which we will note a series of key concepts and we will do a graphic research of those characteristic features with which we want to equip our brand. Regarding graphic research, First of all we have to take into account the importance of form. On the other hand, we will do an analysis of personal brands and we will take into account color theory. With all the inputs we have so far, Let's start doing ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Dynamic Logos: From Concept to Animation
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Category
Design -
Software
Adobe After Effects, Adobe Illustrator, Adobe Photoshop -
Areas
Animation, Branding & Identity, Graphic Design, Logo Design

DEMOCRÀCIA
A course by DEMOCRÀCIA
Javi Tortosa is a prominent graphic designer and art director with over 15 years of experience in the design industry. His career has been marked by an innovative approach and a passion for creating unique and dynamic brands. Together with his sister M...
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- 297 students
- 15 lessons (1h 57m)
- 53 additional resources (27 files)
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- Audio: Spanish, English, French, Italian, Portuguese, Turkish
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- Level: Beginner
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Category
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