Dynamic Logos: From Concept to Animation
A course by DEMOCRÀCIAStrategic Design Studio
A course by DEMOCRÀCIA, Strategic Design Studio
Learn to create animated logos, from concept to final animation. Create an animated brand with a powerful concept.
Explore the fascinating process of creating an animated personal brand, from initial concept to moving logo. Discover how to merge brand storytelling, graphic design, and animation to create a unique visual identity that resonates in the digital world. Through this journey, you'll learn to conceptualize and realize your personal vision, developing skills that will enrich your career and portfolio.
Immerse yourself in a creative flow that combines creativity with technique. From research and initial sketching to execution in Adobe Illustrator and animation in Adobe After Effects, every step is designed to enhance your analytical and design skills. With real-life case studies and practical exercises, you'll gain a deep understanding of animated branding, strengthening your online presence and professional profile.
What will you learn in this online course?
15 lessons & 53 downloads
Psychology in brand design
4 minutes, 36 seconds
Storytelling
5 minutes, 11 seconds
Sketching
6 minutes, 22 seconds
Brand design
9 minutes, 55 seconds
Color and visual journey
10 minutes, 18 seconds
Animated Brand Solution 1
12 minutes, 54 seconds
What's included in this course?
You'll learn to create your own personal brand from scratch, exploring everything from narrative and conceptualization to animated design. Throughout the process, you'll delve into the analysis and creativity required to develop animated brands with a strong conceptual component. You'll learn methodologies for approaching branding projects, from the initial brief to naming and storytelling, ensuring that each element reflects your professional identity.
You'll discover how to capture your ideas in sketches and bring them to life using Adobe Illustrator and Adobe After Effects. The course will guide you through font selection, graphic composition, and visual assets, ultimately creating a looping animated logo. You'll also learn how to use animation tools to bring movement to your designs, creating a brand that you can use in your portfolio or website. By the end, you'll have a unique and professional personal brand that represents who you are and what you offer.
Recommended software & tools for this course
What is this course's project?
The student will create their own personal brand, from conceptualization and storytelling to logo design and looped animation, using tools such as Adobe Illustrator and After Effects to complete a project that will enhance their professional portfolio.
Who is this online course for?
Aimed at designers and creatives who want to enhance their personal brand, exploring everything from storytelling to animation. Ideal for those looking to improve their conceptual skills, enrich their portfolio, and excel professionally in the design field.
Requirements and materials
Physical materials are required for notes and sketches, as well as basic knowledge of Adobe Illustrator, Photoshop, and After Effects. It's recommended to have these programs installed to follow the course smoothly. No extensive prior knowledge is required.
Reviews
- 5 months ago
A unique and good course for ideas - less is more
- 1 year ago
great course, fun and informative!
- 1 year ago
Very interesting!
- 1 year ago
Muy buen curso, para crear logos dinámicos.
Content
- U1
Introduction
- Presentation
- Influences
- U2
Concept development
- Our approach to design and communication
- Preparation and analysis of the briefing
- Psychology in brand design
- Branding and naming concept
- Storytelling
- U3
Logo design
- Mood board
- Sketching
- Brand design
- Color and visual journey
- U4
The animated brand
- Animation Resources in After Effects 1
- Animation Resources in After Effects 2
- Animated Brand Solution 1
- Animated Brand Solution 2
- FP
Final project
- Dynamic Logos: From Concept to Animation
What to expect from a Domestika course
Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
Certificates
PLUSIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
You’ll learn how to conceptualize, design, and animate the visual identity of a personal brand, develop brand storytelling, apply color psychology, choose typography, and create a professional portfolio to stand out in the creative industry.
Yes, this course is designed for those with prior knowledge in graphic design or branding who want to deepen their skills in creative processes, art direction, and digital animation for personal brands.
You’ll need basic graphic design skills and familiarity with tools like Adobe Illustrator and After Effects. Having an interest in branding, creativity, and visual communication is recommended.
You’ll mainly work with Adobe Illustrator to create visual identities and After Effects to animate logos and graphic elements. Pinterest or Photoshop are also recommended for moodboards.
Brand storytelling is the narrative and message that conveys your personal brand’s values and purpose. In this course, you’ll learn how to structure your story, choose the right tone, and emotionally connect with your audience.
The course guides you through conceptualizing, designing, and presenting animated branding projects, helping you build an attractive, professional portfolio to impress clients or employers.
Yes, you’ll learn how to design cohesive logos and animate them using After Effects, adding motion to strengthen your personal brand’s story.