Becoming an Entrepreneur Through Innovation
Find your value proposition
A course by Spinoff , Innovation Studio
About the video: Find your value proposition
Overview
“The value proposition of a project consists of defining what need it will solve and what its differential value is. That is why we will help you define yours.”
In this video lesson Spinoff addresses the topic: Find your value proposition, which is part of the Domestika online course: Becoming an Entrepreneur Through Innovation. Learn to use creative thinking to overcome daily obstacles and turn your business idea into a reality.
Partial transcription of the video
“Create the value proposition We will help you define the value proposition of your idea and land it. After the world exploration process, we have the arguments and enough knowledge to better understand our idea within that context, understand how it can work and how it can help and that he does not remain alone in a happy idea. As we explained to you in the investigation, one of the main objectives is to better understand the context and make sure that our idea solves real and existing needs around us. The value proposition of a project comes to answer two main questions. The first is, what...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Becoming an Entrepreneur Through Innovation
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Category
Marketing & Business -
Areas
Business, Creative Consulting, Creativity, Design Management

Spinoff
A course by Spinoff
Carolina Rodríguez and Carlos Murillo are the founders of Spinoff, an innovation studio specializing in entrepreneurship. With more than a decade of experience, they've helped numerous businesses grow using strategic thinking and innovative techniques.
Their expertise spans a range of fields, including business (designing growth strategies), branding (developing the purpose, values, scope, and communication), and personnel (building a strong company culture). Creativity is at the core of their approach, and they rely on innovative methods such as design thinking, OneTeam, and Agile to help their clients reach their goals.
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- 686 students
- 13 lessons (1h 24m)
- 28 additional resources (5 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever