Becoming an Entrepreneur Through Innovation
The purpose
A course by Spinoff , Innovation Studio
About the video: The purpose
Overview
“Having a purpose for your project is essential. Here we will explain why this is so and we will teach you how to identify your purpose and define it.”
In this video lesson Spinoff addresses the topic: The purpose, which is part of the Domestika online course: Becoming an Entrepreneur Through Innovation. Learn to use creative thinking to overcome daily obstacles and turn your business idea into a reality.
Partial transcription of the video
“The purpose In this lesson we will learn what a purpose is, how to define it and what you can use it for. The purpose is the fundamental reason for the existence of a project. It justifies its existence and commits its founders to do things in a certain way. In order to reach your purpose, we would like to recommend you the book "Design the life you love". It is a book that seems to be self-help. but it will help you a lot to think through creative tools and in a very simple way in the motivations that lead you to do things. We like the book a lot because, through design techniques helps yo...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Becoming an Entrepreneur Through Innovation
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Category
Marketing & Business -
Areas
Business, Creative Consulting, Creativity, Design Management

Spinoff
A course by Spinoff
Carolina Rodríguez and Carlos Murillo are the founders of Spinoff, an innovation studio specializing in entrepreneurship. With more than a decade of experience, they've helped numerous businesses grow using strategic thinking and innovative techniques.
Their expertise spans a range of fields, including business (designing growth strategies), branding (developing the purpose, values, scope, and communication), and personnel (building a strong company culture). Creativity is at the core of their approach, and they rely on innovative methods such as design thinking, OneTeam, and Agile to help their clients reach their goals.
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- 686 students
- 13 lessons (1h 24m)
- 28 additional resources (5 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever