Becoming an Entrepreneur Through Innovation
A course by SpinoffInnovation Studio
A course by Spinoff, Innovation Studio
Learn to use creative thinking to overcome daily obstacles and turn your business idea into a reality
Did you think that entrepreneurship and creativity were completely unrelated topics? In this online course, Carolina Rodríguez and Carlos Murillo demonstrate that these two concepts actually go hand in hand. Using a case study and concrete examples, the duo teaches you to put innovation at the forefront of your business project and create an unbeatable brand, product, and team.
Plan out the fundamental aspects of your project in an entrepreneur book and learn to use creative thinking to overcome obstacles. Ready to become an innovative entrepreneur?
What will you learn in this online course?
13 lessons & 28 downloads
Creativity, our main tool
4 minutes, 41 seconds
The purpose
12 minutes, 39 seconds
The values
4 minutes, 41 seconds
The importance of having a strong culture
5 minutes, 54 seconds
Relationship management around your business
4 minutes, 37 seconds
Leadership in your company
6 minutes, 6 seconds
What's included in this course?
Carolina and Carlos start the course by introducing themselves and the work they've done throughout their careers. They also talk about their studio, Spinoff, and where they find inspiration, from people and places to books and brands...creativity is everywhere!
Discover all the different ways creative thinking can be applied to the entrepreneurial process. Then, define the purpose and values for your business project.
Move on to thinking about company culture, an essential ingredient for success. Learn how to cultivate a strong work culture and innovative leadership that foster productive relationships both in and around your business.
Once you've laid the foundation, it's time to structure your project. First, research the social context and needs of your business, as well as the competition. Use the findings to develop your idea and a value proposition, summarizing the solution your business provides and what makes it stand out from the rest.
Finish up by designing a fail-safe action plan. To tie everything together, your teachers show you how to develop a compelling pitch, because even the best ideas can be bad if they're poorly presented.
What is this course's project?
Put together an entrepreneur book for your business project where you define its purpose and values, its culture and leadership structure, an action plan, and a compelling pitch to present your idea.
Who is this online course for?
Anyone with a business idea that they want to get off the ground.
Requirements and materials
No prior knowledge is necessary to take this course.
As for materials, you need colored markers, sticky notes, flip charts, Kraft paper, sheets of white and colored paper, masking tape, scissors, and glue.
Reviews
- 1 year ago
¡Muy buen proceso de trabajo! te ayuda a definir el propósito de tu negocio de una forma más clara y con herramientas muy útiles.
- 2 years ago
La creatividad e innovación aplicadas a tu negocio, muy buen curso, te hace poner en práctica tus ideas.
- 2 years ago
Recomiendo el curso, ya que te de los conocimientos principales para desarrollar un emprendimiento y que no se quedo solo en una idea. También, las herramientas que te dan, pueden ser utilizadas en la vida diaria, lo cual lo hace versátil.
- itatimgPLUS2 years ago
Recomiendo este curso, da ideas de como organizarte con tu proyecto.
- 2 years ago
Buen curso
Their expertise spans a range of fields, including business (designing growth strategies), branding (developing the purpose, values, scope, and communication), and personnel (building a strong company culture). Creativity is at the core of their approach, and they rely on innovative methods such as design thinking, OneTeam, and Agile to help their clients reach their goals.
Content
- U1
Introduction
- About Me
- Influences
- U2
Creativity, purpose and values
- Creativity, our main tool
- The purpose
- The values
- U3
Culture and leadership
- The importance of having a strong culture
- Relationship management around your business
- Leadership in your company
- U4
Define and develop your idea
- Listen to the world
- Define the path of the idea
- Find your value proposition
- Activate the action plan
- Consistent speech and presentation
- FP
Final project
- Innovation Techniques for Entrepreneurs
What to expect from a Domestika course
Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
Certificates
PLUSIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
This course is designed for entrepreneurs, professionals, and teams looking to enhance their creativity, define the purpose and values of their projects, and develop innovative business models aligned with current trends and needs.
No prior experience is required. The course is aimed at people with intermediate knowledge but starts with basic concepts and progresses to applied tools and methodologies.
You will learn how to define business purpose and values, apply creativity in product development, manage innovative business models, foster organizational culture, and use methodologies like Design Thinking, Scrum, and Human Centered Design in real projects.
All you need is access to an internet-connected device and a willingness to actively participate. It's recommended to have a notebook or digital tool for practical exercises and personal reflection.
The course guides you step-by-step to identify and communicate your brand’s purpose, define values aligned with your project, and build a consistent visual and narrative identity that sets you apart in the market.
Yes, the tools and methodologies taught can be applied to personal projects as well as businesses, startups, and established organizations seeking innovation and growth.
The course covers techniques such as Design Thinking, Human Centered Design, Scrum, creative processes for entrepreneurship and consulting, along with introspective and meditation exercises to enhance creativity and self-awareness.