Digital Product Design from Scratch
Copywriting
A course by Rus Yusupov , Designer and Tech Entrepreneur
Joined January 2021
Joined January 2021
About the video: Copywriting
Overview
“Copywriting is more than just words. It helps users understand how your app works by communicating meaning. In this lesson, I will share a few simple techniques for crafting great copy for your app. ”
In this video lesson Rus Yusupov addresses the topic: Copywriting, which is part of the Domestika online course: Digital Product Design from Scratch. Learn how to conceptualize and develop engaging apps from scratch by exploring the principles of design, psychology, user experience, and branding.
Partial transcription of the video
“ Copywriting In the last lesson, we spoke about psychology. In this lesson, let's talk about copywriting. The earlier you make copywriting a part of your process, the better the experience will be for users. The text in your app serves many purposes, from explaining what your app does, to showing where a user is, to explaining the status of your app at any given moment. Next, I'll talk about my process for writing the text for your app, from labels on buttons to descriptions to titles of screens. I like to treat text in UI as a conversation. The app should speak, and users have the ability...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Digital Product Design from Scratch
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Category
Web & App Design -
Software
Figma -
Areas
App Design, Digital Product Design
Rus Yusupov
A course by Rus Yusupov
Rus Yusupov is a designer and tech entrepreneur who immigrated to New York from the USSR in 1989. This has always driven him to make the most of his opportunities by embracing his passion for art, design, and technology. He has been painting and drawing since he was old enough to hold a crayon, studying art at LaGuardia High School of Music & Art and Performing Arts, then design at the School of Visual Arts in NYC.
Since then, Rus lead the redesign of CNN.com, designed the logo and first website for Hulu.com, and designed the first Nike+ iPhone app. In 2008, he founded design and engineering studio Big Human, then in 2012 co-founded the Vine video app. He has received several major industry recognitions, including a Tribeca Disruptive Innovation Award, Variety Magazine Breakthrough of the Year Award, and an Emmy Nomination.
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- Audio: English
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- Level: Beginner
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