Digital Product Design from Scratch
Psychology
A course by Rus Yusupov , Designer and Tech Entrepreneur
Joined January 2021
About the video: Psychology
Overview
“As designers, we have a responsibility to understand and consider how the products we design steer users' psychology. Let's explore this further in this lesson!”
In this video lesson Rus Yusupov addresses the topic: Psychology, which is part of the Domestika online course: Digital Product Design from Scratch. Learn how to conceptualize and develop engaging apps from scratch by exploring the principles of design, psychology, user experience, and branding.
Partial transcription of the video
“In the previous lesson, we spoke about design principles. In this lesson, Let's dive into psychology. As designers, we have a responsibility to understand and consider how the apps we design can steer a user's psychology. Certain experiences can really impact a user's real world perceptions. and motivations. When you're designing an app, you're also designing how your user's brain will function. On Vine, for example, Some people spend hours every day watching videos, while others spend hours and even days creating a single six-second video. And on HQ Trivia, Many players bond over the exper...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Digital Product Design from Scratch
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Category
Web & App Design -
Software
Figma -
Areas
App Design, Digital Product Design

Rus Yusupov
A course by Rus Yusupov
Rus Yusupov is a designer and tech entrepreneur who immigrated to New York from the USSR in 1989. This has always driven him to make the most of his opportunities by embracing his passion for art, design, and technology. He has been painting and drawing since he was old enough to hold a crayon, studying art at LaGuardia High School of Music & Art and Performing Arts, then design at the School of Visual Arts in NYC.
Since then, Rus lead the redesign of CNN.com, designed the logo and first website for Hulu.com, and designed the first Nike+ iPhone app. In 2008, he founded design and engineering studio Big Human, then in 2012 co-founded the Vine video app. He has received several major industry recognitions, including a Tribeca Disruptive Innovation Award, Variety Magazine Breakthrough of the Year Award, and an Emmy Nomination.
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