Storytelling for Animation and Motion Design
X-ray of the story: tone
A course by Smog , Designer and Animator
About the video: X-ray of the story: tone
Overview
“I will delve into the second part of this equation: the tone, which is how our story is narratively expressed. ”
In this video lesson Smog addresses the topic: X-ray of the story: tone, which is part of the Domestika online course: Storytelling for Animation and Motion Design. Learn narrative techniques and tools to create spectacular animation projects.
Partial transcription of the video
“The second element of our narrative equation is the tone. crucial for defining the personality of the story we wish to convey. it's probably a concept you're more familiar with. either because you've heard it in terms related to or simply because you've referred to the tone with which someone spoke to you. for example. It precisely relates to the latter. In language. tone is how the narrative style is conveyed and what it aims to communicate. It enables us grasp and articulate a story's essence. Essentially. the same tale can be told using various tones. Each version acquires its distinct c...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Storytelling for Animation and Motion Design
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Category
3D & Animation, Illustration -
Areas
Animation, Drawing, Motion Graphics, Narrative, Storyboard, Storytelling
Smog
A course by Smog
Moisés is a graphic designer by trade, but years of experience in the field led him to discover the magic of storytelling and its applications as a design tool. That's what inspired him to create Smog in 2006 alongside Pablo González. This prolific audiovisual design studio, based in Santiago de Chile, is dedicated to telling captivating stories through a combination of design and animation techniques.
Smog's work can be found in film, television, events, and digital media. They've worked for clients such as IKEA, Pizza Hut, Huawei, and The World Economic Forum, but many of the pieces they create are commissioned by nongovernmental organizations like Todo Mejora, Oceana, Amparo y Justicia, and Greenpeace.
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