Storytelling for Animation and Motion Design

X-ray of the story: tone

A course by Smog , Designer and Animator

Designer and Animator. Tulsa, Chile.
Joined November 2018
98% positive reviews (187)
3,943 students
Audio: Spanish, Italian, Portuguese
Spanish · English · Portuguese · German · French · Italian · Polish · Dutch

About the video: X-ray of the story: tone

Overview

“I will delve into the second part of this equation: the tone, which is how our story is narratively expressed. ”

In this video lesson Smog addresses the topic: X-ray of the story: tone, which is part of the Domestika online course: Storytelling for Animation and Motion Design. Learn narrative techniques and tools to create spectacular animation projects.

Partial transcription of the video

“The second link of our equation is the tone, which will help us define the personality of the story that we want to tell. Probably, it's a concept with which you feel more familiar, either because you've heard in related terms with music or simply because you have referred to the tone with which someone spoke to you, for example. Exactly, you have to see with the latter. In language, the tone is how expresses the narrative style and what it intends with it. The tone helps us define and understand the identity of a story in a simple way. The particular tone that we choose to give it shape is...”

This transcript is automatically generated, so it may contain mistakes.


Course summary for: Storytelling for Animation and Motion Design

  • Level: Beginner
  • 98% positive reviews (187)
  • 3943 students
  • 5 units
  • 16 lessons (1h 52m)
  • 6 downloads
  • Category

    3D & Animation, Illustration
  • Areas

    Animation, Drawing, Motion Graphics, Narrative, Storyboard, Storytelling

Smog

Smog
A course by Smog

Teacher Plus
Designer and Animator

Moisés is a graphic designer by trade, but years of experience in the field led him to discover the magic of storytelling and its applications as a design tool. That's what inspired him to create Smog in 2006 alongside Pablo González. This prolific audiovisual design studio, based in Santiago de Chile, is dedicated to telling captivating stories through a combination of design and animation techniques.

Smog's work can be found in film, television, events, and digital media. They've worked for clients such as IKEA, Pizza Hut, Huawei, and The World Economic Forum, but many of the pieces they create are commissioned by nongovernmental organizations like Todo Mejora, Oceana, Amparo y Justicia, and Greenpeace.


  • 98% positive reviews (187)
  • 3,943 students
  • 16 lessons (1h 52m)
  • 12 additional resources (6 files)
  • Online and at your own pace
  • Available on the app
  • Audio: Spanish, Italian, Portuguese
  • Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
  • Level: Beginner
  • Unlimited access forever

Areas
Storytelling for Animation and Motion Design. 3D, Animation & Illustration course by Smog

Storytelling for Animation and Motion Design

A course by Smog
Designer and Animator. Tulsa, Chile.
Joined November 2018
  • 98% positive reviews (187)
  • 3,943 students