Storytelling for Animation and Motion Design

A course by Smog , Designer and Animator

Designer and Animator. Tulsa, Chile.
Joined November 2018

Learn narrative techniques and tools to create spectacular animation projects

  • Spanish with subtitles in English
  • 97% positive reviews (174)
  • 3576 students

Learn narrative techniques and tools to create spectacular animation projects

A course by Smog

The key to communicating effectively and captivating the viewer is having a compelling story to tell, but even more important than that is knowing how to narrate it. Moisés Arancibia is a creative director and founder of Smog, a studio specialized in telling stories through design and animation. Over the course of his career, he has explored the endless possibilities of storytelling with audiovisual media, collaborating with numerous commercial clients and nongovernmental organizations.

In this online course, learn to tell engaging stories through animated images. Moisés gives you an exclusive glimpse into his methods and techniques to guide you as you create your own animated narratives with motion design.

Read more ↓

What will you learn in this online course?

16 lessons & 12 downloads

What is storytelling
18 minutes, 5 seconds
5 minutes, 25 seconds
X-ray of the story: basic idea
8 minutes, 34 seconds
X-ray of the story: tone
3 minutes, 50 seconds
X-ray of the history: structure
6 minutes, 50 seconds
Spanish with subtitles in English
  • 97% positive reviews (174)
  • 3576 students
  • 16 lessons (1h 52m)
  • 12 additional resources (6 files)
  • Online and at your own pace
  • Available on the app
  • Audio: Spanish
  • Spanish, English, Portuguese, German, French, Italian, Polish, Dutch
  • Level: Beginner
  • Unlimited access forever

What is this course's project?

Create an animation using storytelling techniques to visually interpret a voice-over text that Moisés shares with you.

Projects by course students

Who is this online course for?

Designers, illustrators, animators, and anyone interested in telling engaging stories through animation.

Requirements and materials

No prior knowledge of drawing or animation is required; Moisés walks you through the entire process involved in planning out an animated story.

As for materials, you need pencil and paper, as well as a computer with basic video-editing software.


3576 Students
174 Reviews
97% Positive ratings


A course by Smog

Teacher Plus
Designer and Animator

Moisés is a graphic designer by trade, but years of experience in the field led him to discover the magic of storytelling and its applications as a design tool. That's what inspired him to create Smog in 2006 alongside Pablo González. This prolific audiovisual design studio, based in Santiago de Chile, is dedicated to telling captivating stories through a combination of design and animation techniques.

Smog's work can be found in film, television, events, and digital media. They've worked for clients such as IKEA, Pizza Hut, Huawei, and The World Economic Forum, but many of the pieces they create are commissioned by nongovernmental organizations like Todo Mejora, Oceana, Amparo y Justicia, and Greenpeace.


  • U1


    • Presentation
    • Influences
  • U2

    Storytelling, the basis for a good story

    • What is storytelling
    • Planning
  • U3

    X-ray of a story

    • X-ray of the story (base idea + tone + structure)
    • X-ray of the story: basic idea
    • X-ray of the story: tone
    • X-ray of the history: structure
  • U4

    Build a story

    • Storyboard
    • Characters
    • Transitions
    • Visual analogies
    • Let's assemble our history
  • U5

    Bring a story to life

    • Animatic
    • Audio
    • Let's give life to our history
  • FP

    Final project

    • Animated Storytelling

What to expect from a Domestika course

  • Learn at your own pace

    Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.

  • Learn from the best professionals

    Learn valuable methods and techniques explained by top experts in the creative sector.

  • Meet expert teachers

    Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.

  • Certificates

    If you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.

  • Get front-row seats

    Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.

  • Share knowledge and ideas

    Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.

  • Connect with a global creative community

    The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.

  • Watch professionally produced courses

    Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.


Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.

All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.

The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.

You can redeem the course you received by accessing the redeeming page and entering your gift code.

If you're a Plus member, when you complete a course you've purchased, you'll instantly get your personalized certificate. You can see all your certificates in the Certificates section of your profile. You can download your certificates as PDFs and share the link online. Learn more about certificates.
Storytelling for Animation and Motion Design. 3D, Animation & Illustration course by Smog

Storytelling for Animation and Motion Design

A course by Smog
Designer and Animator. Tulsa, Chile.
Joined November 2018
  • 97% positive reviews (174)
  • 3576 students