Sustainable Stationery Design for Print

The Brand Identity Logo and the Typography 1

A course by Laura Jane Boast , Founder and Creative Director

100% positive reviews (7)

467 students

Audio: English

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About the video: The Brand Identity Logo and the Typography 1

Overview

“You want to match the typography to the personality of your brand. That is why, in this lesson, I will go over the fundamentals of typography and explain the differences between font families. I will also share where you can find inspiration and the best practices to pair typefaces together.”

In this video lesson Laura Jane Boast addresses the topic: The Brand Identity Logo and the Typography 1, which is part of the Domestika online course: Sustainable Stationery Design for Print. Make a positive impact with your design skills and create stationery sets for print..

Partial transcription of the video

“In this lesson, I'll explain the fundamentals of typography, including best practice of pairing typefaces together and design a brand identity logo. In the same way that color affects human emotions and behaviors, choosing typography is exactly the same. You want to match the brand typeface to the message that you want to convey, the emotions that you want to evoke, and the personality of your brand. So first, in order to get a good basic understanding of typography, I'll explain the difference between the font families. This will better inform your decision-making when choosing typefaces. ...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Sustainable Stationery Design for Print

Level: Beginner
100% positive reviews (7)
467 students
5 units
19 lessons (3h 55m)
27 downloads

Category
Design
Software
Adobe Illustrator, Adobe InDesign
Areas
Graphic Design, Stationery Design

Laura Jane Boast

A course by Laura Jane Boast

Teacher Plus

Founder and Creative Director

Laura Jane Boast is the founder and creative director of Conscious Made, a design studio specializing in branding and print design with a strong focus on sustainability and wellbeing. With a background in graphic design and extensive experience in the industry, Laura Jane is deeply committed to creating meaningful brand experiences that improve people's wellbeing.

She has been part of exhibitions like Mate Act Now and Climate Change March, and she has worked with brands such as Rapha, Material Source, Friends of the Earth, and Manchester Mind. At the same time, her work has been featured at Creative Boom, Design Week, Elle Decor, and People of Print. Her purpose continues to be the creation of beautiful design that supports both people and the environment. Today, she produces sustainable stationery that combines functionality with beauty at her studio, Conscious Made.