Working as an Advertising Photographer: Strategies and Techniques
First steps in the world of advertising 2
A course by Gonzaga Manso , Photographer
About the video: First steps in the world of advertising 2
Overview
“To conclude this unit, I will continue to teach you the advertising secrets that you should know to defend your work in this world. ”
In this video lesson Gonzaga Manso addresses the topic: First steps in the world of advertising 2, which is part of the Domestika online course: Working as an Advertising Photographer: Strategies and Techniques. Develop your career in advertising photography. Learn to understand the market, create your strategy, and build your specialized portfolio..
Partial transcription of the video
“The first tip is, regardless of how the contact was, Regarding the agency, You must be an artist and you have to maintain your role as an artist. Avoid talking about money with them, avoid negotiating rates, any mention of that, you, Even though deep down you may be behind many of the decisions that are made, try to stay clean. You, focus on the photos, talk to the creatives of light, of the frame, of directing actors, forget about the money, OK? At least in front of them. And let the production company manage all the budgets and discuss the rates, OK? Even if the agency has contacted you d...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Working as an Advertising Photographer: Strategies and Techniques
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Category
Photography & Video -
Software
Adobe Photoshop -
Areas
Commercial Photography, Digital Photography, Photography
Gonzaga Manso
A course by Gonzaga Manso
Gonzaga Manso is a photographer and director renowned for his ability to tell stories through striking and emotionally charged images. Passionate about light and characters, he discovered his love for photography during his teenage years, which led him to fully dedicate himself to advertising photography. With a career spanning over a decade, he has worked with renowned brands such as Coca-Cola, Ikea and Huawei, and has collaborated with prestigious directors such as Isabel Coixet and Javier Fesser. His precise and demanding approach has allowed him to win multiple international awards and to be included in the list of the 200 best photographers in the world according to Lürzer's Archive.
Manso has taught photography and lighting courses in various cities around the world, sharing his knowledge and experience with passionate students. His work, which often reflects a touch of surrealism, speaks of the personal experiences that inspire him, from his family and friends to everyday situations. For him, photography is a communication tool that combines technique and creativity, and his goal is always to create memorable images that stand out in the competitive advertising market.
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- 273 students
- 17 lessons (4h 14m)
- 22 additional resources (4 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish
- Level: Beginner
- Unlimited access forever
Recommended software & tools for this course
Adobe PhotoshopCategory
Areas
