Business Plan for Creatives: Build Your Brand and Career
Your Message, Artist Statement, and Artist Biography
A course by Lizzie Snow , Visual Artist
About the video: Your Message, Artist Statement, and Artist Biography
Overview
“In this lesson, I will define what marketing is before offering advice on how to write your artist statement and biography. Let's dive in!”
In this video lesson Lizzie Snow addresses the topic: Your Message, Artist Statement, and Artist Biography, which is part of the Domestika online course: Business Plan for Creatives: Build Your Brand and Career. Turn your art, design, or creativity into your career by learning to create a brand, and apply the principles of business planning, marketing, and strategy to achieve your goals..
Partial transcription of the video
“ Your Message, Artist Statement, and Artist Biography In this lesson, we'll define what marketing is. Then, we'll start shaping our story by writing our artist statement and biography. Art marketing is about sharing your art, meanings, and concepts with your target market and the world. There's an artist's desire to shun marketing as some artists don't want to do the self-promotion side of things, but I do encourage you to embrace it. In the same way how we talked about this with a tone of voice, our message and marketing touches on the way we want our product to be perceived. Is it expens...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Business Plan for Creatives: Build Your Brand and Career
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Category
Marketing & Business -
Areas
Business, Communication, Design Management, Digital Marketing, Management & Productivity, Social Media
Lizzie Snow
A course by Lizzie Snow
Lizzie Snow is a visual artist based in New Zealand and Canada. With a wide online following, Lizzie is known by her artist name, fortyonehundred. By the time she graduated from university, she had already become a full-time artist with a number of exhibitions, international commissions, collaborations, and set up her own online shop.
Her work is inspired by fractals and patterns found throughout nature. Lizzie has collaborated with brands like Apple, Lululemon, Converse, Peugeot, Topshop, Blunt Umbrellas, Roy Henry Vickers, AllBirds, Whittaker’s, and more. She has also done a number of solo and group exhibitions throughout New Zealand, Canada, and the UK.
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