Business Plan for Creatives: Build Your Brand and Career
Your Message, Artist Statement, and Artist Biography
A course by Lizzie Snow , Visual Artist
About the video: Your Message, Artist Statement, and Artist Biography
Overview
“In this lesson, I will define what marketing is before offering advice on how to write your artist statement and biography. Let's dive in!”
In this video lesson Lizzie Snow addresses the topic: Your Message, Artist Statement, and Artist Biography, which is part of the Domestika online course: Business Plan for Creatives: Build Your Brand and Career. Turn your art, design, or creativity into your career by learning to create a brand, and apply the principles of business planning, marketing, and strategy to achieve your goals..
Partial transcription of the video
“In this lesson, we're going to define what marketing is. And then we're going to start shaping our story by writing our own artist statement and artist biography. Art marketing is about sharing your art, meanings and concepts with your target market and the world. There's definitely an artist's desire to shun marketing, as maybe some artists don't wanna do the self-promotion side of things. but I do really encourage you to embrace it. In the same way how we talked about this with tone of voice, Our message and marketing really touches on the way we want our product to be perceived. So is it...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Business Plan for Creatives: Build Your Brand and Career
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Category
Marketing & Business -
Areas
Business, Communication, Design Management, Digital Marketing, Management & Productivity, Social Media
Lizzie Snow
A course by Lizzie Snow
Lizzie Snow is a visual artist based in New Zealand and Canada. With a wide online following, Lizzie is known by her artist name, fortyonehundred. By the time she graduated from university, she had already become a full-time artist with a number of exhibitions, international commissions, collaborations, and set up her own online shop.
Her work is inspired by fractals and patterns found throughout nature. Lizzie has collaborated with brands like Apple, Lululemon, Converse, Peugeot, Topshop, Blunt Umbrellas, Roy Henry Vickers, AllBirds, Whittaker’s, and more. She has also done a number of solo and group exhibitions throughout New Zealand, Canada, and the UK.
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